The sales era - Study guides, Class notes & Summaries

Cosmetology State Board Examination What civilization was the first to infuse essential oils from the leaves, bark, and blossoms of plants for use as perfumes and for purification purposes? Egyptians The Ancient ______ were the first to cultivate beauty in an extravagant fashion. Egyptians To achieve a look of greater intelligence during the Renaissance, women: shaved their eyebrows and hairline During the Middle Ages, women wore colored makeup on their: lips In ancient ...

MGT 103 MIDTERM 1 EHRICH EXAM TEST WITH ANSWERS 1. 4 P's of Market- ing 2. value proposi- tion 3. marketing con- cept Product, Price, Place, Promotion Benefits that an organization promises to the customer Considering a customer's needs, using integrated mar- keting in order to profit through customer satistfaction 4. production era a management philosophy that emphasizes the most ef- ficient ways to produce and distribute products 5. sales era a managerial view of marketing

Product - The need-satisfying offering of a firm Customer Satisfaction - The extent to which a firm fulfills a consumers' needs, desires and expectations Innovation - The development and spread of new ideas, goods and services Economies of Scale - As a company produces larger numbers of a particular product, the cost of each unit of the product goes down Production Era - A time when a company focuses on production of a few specific products - perhaps because few of these products are ava...

CLFP EXAM - History & Purpose of Leasing Currently how big is the leasing industry? - Correct answer-American companies acquire $1 billion in equipment each year of which 55% is leased. What % of companies lease? - Correct answer-8 of 10 How old is leasing? - Correct answer-4000 years ago the Sumerians produced leases on clay tablets for ag tools, water rights and animals. The Code of Hammurabi is an ancient record of Babylonian dating back to 1700 bc What is the Statue of Whales? - Corr...

Contemporary Marketing 3rd Edition – Test Bank Chapter 1—Marketing: The Art and Science of Satisfying Customers MULTIPLE CHOICE 1. What utility does Cannondale create when the company combines aluminum and other components in the production of bicycles? a. ownership utility b. form utility c. place utility d. time utility REF: 5 NOT: AACSB Reflective Thinking | TB&E Model Marketing Plan 2. When you purchase concert tickets over the Internet, which of the following utilities is NOT created? a...

MGT 103 BATES MIDTERM Exam Questions & Revised Correct Answers. Guarantee Pass!! Marketing - ANSWER : started production based; engineers the activity, set of institutions, and processes for creating, communicating, deliver- ing, and exchanging offerings that have value for customers, clients, partners, and society at large Eras of marketing - ANSWER : 1. production 2. sales era 3. marketing concept era 4. customer relationship era Need - ANSWER : precedes a want; underlying nece...

MKT 300 Exam 1 Verified Solutions Production ️making goods or performing services Innovation ️the development and spread of new ideas, goods, and services Economies of scale ️cost of each unit of product goes down as production increase Takes advantage of mass production Production era ️a time when a company focuses on production of a few specific products Sales era ️a time when a company emphasizes selling because of increased competition Marketing department era ️a ti...

Micro-macro dilemma correct answers what is good for some producers may not be good for society as a whole (the society as a whole piece is key) role of price in a market-directed economy correct answers to serve as a rough measure of the value of resources used to produce goods and services marketing correct answers attempts to affect the products and services you buy marketing correct answers applies to nonprofit organizations advertising and sales promotion correct answers marketi...

MGT 103 (BATES) MIDTERM EXAM MGT 103 (BATES) MIDTERM EXAM WITH GUARANTEED ACCURATE ANSWERS|VERIFIED Marketing - Accurate Answerinterpret the needs and wants of customers, communicate solutions, facilitate change, decision making is messy and may not be "right" answer Sales era - Accurate Answer1930s-1970s Production era - Accurate Answers Marketing concept era - Accurate Answer1950s-2000s Customer relationship era - Accurate Answer1980s-present Marketing concept - Accurat...

MGT 103 MIDTERM (BATES) marketing interpret the needs and wants of customers, communicate solutions, facilitate change, decision making is messy and may not be "right" answer sales era 1930s-1970s production era s marketing concept era 1950s-2000s customer relationship era 1980s-present marketing concept identifies needs and wants of the customer and provides it to them better than the competition can need a physiological or psychological necessity, doesn't have to be daily wan...