The bcg matrix - Study guides, Class notes & Summaries

Product Manager Certification - AIPMM Review Practice Exam Questions 2024.Graded A+ Agile - correct answer An umbrella term used to describe a group of iterative incremental product development principles and methodologies that support the Agile Manifesto Agile Manifesto - correct answer A conceptual framework that emphasizes four central values and twelve supplemental principles encompassing an iterative and people orientated approach to product development. (Also called the Manifesto for A...

BCG Growth-Share Matrix - Answer-Cash Cow - High market share, low market Growth Stars - High market share, high market growth ?'s - High market growth, Low market share Dog - Low market growth, low market share Corporate Strategy - Answer-Asks the question - What businesses should we be in? Strategic Business Unit Strategy - Answer-Asks - How do we compete effectively against the competitors? Functional Strategy - Answer-strategy by which managers in specific areas decide how best ...

Marketing always entails an: - Answer-Exchange Purpose of Marketing is to create: - Answer-Value The 4 P's of Marketing - Answer-1) Product 2) Place 3) Promotion 4) Price Competitive Advantage consists of: - Answer-Excellence in all areas of 4 P's The Marketing Plan - Answer-Consists of 3 phases 1) Planning Phase 2) Implementation Phase 3) Control Phase The Strategy Pyramid - Answer-VMOST -Vision -Mission -Objectives -Strategy -Tactics SWOT Analysis - Answer-Evaluates an organ...

Marketing - Activity, set of institutions and processes for creating, capturing, communicating, delivering and exchanging offerings that have value for customers, clients, partners at large. Bartering is Marketing: T/F? Why? - True! Because marketing is any 2 or more parties exchanging of value Old View of Marketing - Marking a sale "telling and selling" New View of Marketing - Satisfying customer needs Things that can be marketed: - -Goods -Services -People -Behaviors -Organiz...

MARKETING 311 Chapter 2 | Questions and Answers (Complete Solutions) Which of the following is true with regard to strategic planning? A) At the corporate level, the company starts the strategic planning process by determining what portfolio of businesses and products is best for the company. B) A strategic plan deals with a company's short-term goals. C) The focus of strategic planning is to define a game plan for long-run survival and growth. D) The strategic plan is a statement of an organ...

Strategic Planning correct answers Strategy = a matching process between external and internal factors internal = organizations goals and capabilities (focuses on publics, competitive advantage) external = Marketing Opportunities (focuses on consumer trends, economy, nature) Steps in Strategic Planning correct answers 1. Define the company mission statement (corporate) 2. Setting company objectives and goals (corporate) 3. Designing the business portfolio (corporate) 4. Planning m...

BUSML 3250 Exam 1 with 100% Correct Answers What is marketing? - answerThe process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return Marketing Process - answer1st 4 steps create value for customers, last step captures value from customers Understand marketplace and customer needs and wants Design a customer-driven marketing strategy Construct an integrated marketing program that delivers superior value...

C209 Strategic Management Exam 2: Assessment Practice test Answers Included Discuss the 8-step strategy process - correct answer 1. Develop a Strategic "Mission" and "Vision" Contains: Product line definition and SCA, market scope, growth directions 2. Conduct a "SWOT" Analysis Internal Strengths and Weaknesses, external Opportunities and Threats Identify critical weaknesses related to Key Success Factors Identify critical threats to the firm's continued success or existence 3....

Margin Formula correct answers (Sell Price-COGS)/Sell Price Sell Price Formula correct answers COGS/(1-Margin) Cost Formula correct answers Sell Price(1-Margin) Marketing correct answers Creating, communicating, and delivering value Product Orientation correct answers Focus on efficient processes to create quality products and reduce costs. Prior to 1920's Sales Orientation correct answers Use personal selling and advertising to sell products. Great depression era, after 1920's ...

The term "SKA" has to do with - ANSWER-job design Which of the following best describes Lou's approach to IBM - ANSWER-Demand chain Thinking about how Lou "fixed" IBM and topics from the class, which of the following was most evident in the book? - ANSWER-BPR Which is the decision-making tool that could be used for a structured decision - ANSWER-DSS The primary difference between a project and a process is - ANSWER-end results Timeliness and quality, from class, are parts of ...