Specialty retailers - Study guides, Class notes & Summaries

possession utility - A nswer-getting a product or service to consumers so they can own or use it depth of product line - A nswer--stores that carry a considerable assortment of a related line of items are limited-line stores -ex: Sports Authority carries a considerable amount of sports equipment from weight-lifting accessories to running shoes limited service - A nswer--provide some services such as credit and merchandise return, but not others, such as clothing alterations -ex: general m...

Possession Utility - The value of making an item easy to purchase through the provision of credit cards or financial arrangements Make the purchases easier The benefit customers get from a company's product once they have purchased Possession Utility - CarMax provides financing or leasing and taking used cars as trade ins to encourage customers to purchase from them Stores allow several payment and credit options Having airline tickets delivered by a travel agency Allowing s...

WGU C201 Chapter 12 Questions with correct Answers 2024 Product A bundle of physical, service, and symbolic characteristics designed to satisfy consumer wants. Product strategy The part of marketing that deals with product/service development. It also manages package design, trademarks and other product identification, warranties, product life cycle, and new-product development Brainpower Read More Previous Play Next Rewind 10 seconds Move forward 10 seconds Unmute 0:0...

possession utility correct answersgetting a product or service to consumers so they can own or use it depth of product line correct answers-stores that carry a considerable assortment of a related line of items are limited-line stores -ex: Sports Authority carries a considerable amount of sports equipment from weight-lifting accessories to running shoes limited service correct answers-provide some services such as credit and merchandise return, but not others, such as clothing alteration...

MKTG 3340 Final Exam Possession Utility - correct answer e.g.) allowing several payment and credit options Depth of Product Line - correct answer the store carries a large assortment of each item e.g.) a shoe store that offers running shoes, dress shoes, and children's shoes Limited Service - correct answer the store provides some services, such as credit and merchandise return, but not others such as clothing alteration e.g.) General merchandise stores such as Walmart make the cus...

CSUF MKTG 351 Final Exam Importance of services to the economy - 55% of all US GDP - 10 out of 11 service sectors increased their revenue last year - Largest gains from Internet and Broadcasting: Google Facebook, Pandora, Spotify, SiriusM --- Interpublic Group - One of the largest How services differs from groups - Intangible - Inseparable - Heterogeneous - Perishable Intangible --- Services cannot be touched, seen, tasted, heard, or felt in the same way as goods. Tangible cues are...

NRF Certification Test Exam with 100% Correct Answers brick-and-mortar - Answer ️️ -the presence of a physical storefront and face-to- face customer experiences closeout stores - Answer ️️ -off-price stores that offer an assortment of brand- name merchandise at a significant discount off the manufacturer's price commercial cue - Answer ️️ -advertising message that impacts purchase decisions comparison shopper - Answer ️️ -the customer who spends time searching for the b...

What are the types and locations of traditional flower retailers? Types: professional full-service floral shops specialty flower businesses limited-service flower stores flower merchandisers Locations and Websites: free-standing flower shop strip-center flower shop shopping mall business complex downtown location floral department The majority of floral shops are considered what type of floral shop? full-service flower shops: the florist provides everything a customer needs...

CPCA- Assortment analysis (Q & A) 2024 • Which of the following statements describes a product that is incremental? -Answer-A product that adds variety of choice relative to other existing products • Specialty retailers typically offer a limited selection of product lines with a broad number of items in each. This is an example of what type of assortment strategy? -Answer-Narrow and Deep • Market coverage analysis typically determines the cutoff point by which one of the following m...

Chapter 9 Chapter 9 ________ is defined as a contractual arrangement whereby one company makes a legally protected asset available to another company in exchange for some form of compensation. A. Foreign direct investment (FDI) B. Contract manufacturing C. Equity stake D. Joint venture E. Licensing E. Licensing One of the key advantages to licensing as a market-entry strategy is ____________________. A. the speed of diffusion of the new product or techno...