Smad final exam - Study guides, Class notes & Summaries

SMAD 150-Final Exam JMU (1).

SMAD 150-Final Exam JMU

SMAD 150 Final Exam

SMAD 150 Final Exam (4).

"Who Owns and Controls the Mass Media?" (Potter Chapter 15) : This chapter provides such an analysis to help you begin to think more deeply on the topic and develop an opinion on whether you favor localism or efficiency. Media critics are wary of the degree of concentration in the media industries "Privacy" (Potter Chapter 16) : Industry groups are working hard right now to protect their business practices that give them access to all kinds of information about you, it is essential ...

SMAD 150 Final Exam (3).

Hypodermic Needle (1920s and 30s) : Mass media messages have strong and more or less universal effects on audiences. Limited Effects (1940s and 50s) : Mass media are simply one of many determinants of how people think or behave. Media principally reinforce existing beliefs. Specific Effects (1960s to present) : Media compete with or complement many other variables. Under some circumstances specific types of media content may have significant effects on certain members of the audienc...

Miller v. California: 1973; freedom of speech (obscenity); declared that work is obscene if 1) work is prurient 2) offensive way 3) lacks literacy value Falwell v. Flynt: hustler magazine's parody of jerry flynt was deemed within the law. 1st amendment protects against parodies because the audience should know that they are not factual. flynt was trying to sue for emotional distress and did not win Red Lion Co. v. FCC: FCC fairness doctrine requires radio and television broadcasters t...

SMAD 150 final exam (2)

Hypodermic Needle (1920s and 30s) : Mass media messages have strong and more or less universal effects on audiences. Limited Effects (1940s and 50s) : Mass media are simply one of many determinants of how people think or behave. Media principally reinforce existing beliefs. Specific Effects (1960s to present) : Media compete with or complement many other variables. Under some circumstances specific types of media content may have significant effects on certain members of the audienc...