Rst 230 Study guides, Class notes & Summaries

CSFRST 2300 Exam 3 Questions and Answers Latest Updated Brand Communication - Answer-· (Similar to luxury) focus on high ad expenditure in magazine and editorial coverage · Celeb endorsements, prestige retail locations Ron Schuller - Answer-· Transforming brands (in particular the presentation focused on Benjamin Moore, a paint company. Looked like he talked a lot about color too) Red Barn Consulting Co-Branding - Answer-· Limited collaborations: Example-> Designer only · Not ...

CSFRST 2300 EXAM 4

CSFRST 2300 Exam Review Questions and Answers (100% Pass) intangible attributes - Answer-abstract brand values trademarks (legal property) - - Brand logos, symbols, slogans and taglines brand structure - Core identity or brand essence can be described as brand's heart, spirit or soul brand functions 3 P's - Answer-= PEOPLE ORIENTED 1. creating experiences for Guests (TARGET MARKET) ngful opportunities for Team Members (EMPLOYEES) 3. high value for Owners (SHAREHOLDERS) ...

CSFRST 2300 Exam 1 Study Guide

CSFRST 2300 exam 3 Questions with Correct Answers premium price - Answer-higher end of mass-market, less than premium, limited ability to reduce price without hurting margins, unable to manipulate prices categories of premium - Answer-super-premiums, old luxury extensions, masstige Ron Shuller - Answer-Benjamin Moore became more exclusive, level and mix can make or break, based on service premium brand communication - Answer-similar to luxury, magazines and editorials, endorsements ...

CSFRST 2300 Exam Study Guide Questions with Correct Answers Equity - Answer-a brands market value is a function of the brands equity that it accumulates:the greater the equity the more valuable the brand. recognizing that a brand delivers something more than a generic product does, equity can be regarded as extra "something" attached to a brand that adds value over and above the objective characteristics of a product. brand manager - Answer-is responsible for analyzing how our brand is p...

CSFRST 2300 Exam Questions with Correct Answers ( 100% Guaranteed Pass) Promotion (Marketing Mix) - Answer-• What is the most efficient channel for your target market? ◦ Catalogs? Online? • Does your promotion strategy reflect your target customers lifestyle? • Does it go along with your price policy? Place (marketing mix) - Answer-• Where do your target customers shop? • Store type? ◦ Department store ◦ Speciality store ◦ Mall shopping ◦ Online • Logistics? ...

Federal Government 2305 First TEST- Chapters 1,2,3,4 Questions With Correct Solutions!!! Federal Government 2305 First TEST- Chapters 1,2,3,4 Political Efficacy - ANS The ability to influence Policy or Change Government 6 Methods of Political Engagement. - ANS 1. Elections - Voting, campaigning, money 2. Lobbying - influencing those already in power 3. Litigation - using the court system 4.Grassroots efforts 5. Cultural Change 6. Violence Why Care about engagem...

CSFRST 2300 Exam 1