Push and pull marketing - Study guides, Class notes & Summaries

MARKETING 351 FINAL CSUF LATEST UPDATE GRADED A+ product life cycle promotional mix the combination of promotional tools—including advertising, public relations, personal selling, sales promotion, and social media—used to reach the target market and fulfill the organization's overall goals promotion Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response AIDA concept and it's appl...

Which step in the movement of products to a potential customer involves persuading the consumer to actually make a purchase? A. Stimulating action B. Building preference C. Providing information and generating positive emotional connections D. Reminding past customers E. Generating awareness Answer A. Stimulating action ________ is a promotional technique that involves motivating intermediaries to inspire consumers to purchase specific products. A. Direct marketing B. Advocacy advertis...

Introduction to Digital Marketing correct answers exam section 1 Outbound Characteristics correct answers Push strategy Uses volume and repetition to spread word of existence Associated with traditional and digital marketing Inbound Characteristics correct answers Pull strategy Attracts leads by providing helpful content Closely aligned with digital marketing Owned Media correct answers website, blog, social media account Paid Media correct answers retargeting, display ads, socia...

CSUF MKTG 351 Final Exam Review Questions and Answers 100% Pass Promotional Mix 1) advertising 2) public relations 3) sales promotions 4) personal selling 5) social media promotion Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response promotional strategy a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convince buyers that the prod...

MKT 415 Final Verified Solutions Promotion Mix ️Carefully blended mix of promotion tools (Ads, Personal Selling, PR, Direct and Digital Marketing, Sales Promotion) Integrated Marketing Communication(IMC) ️Consistent clear and compelling company and brand messages. Advertising ️Produced for the Mass, fees paid for space or time. Strength: efficient means for reaching large number of people. Weakness: High costs, difficult to get feedback Public Relations (PR) ️Produced for t...

digital marketing - marketing activities that use electronic devices or the internet to connect with customers marketing concept - a philosophy that companies should understand needs of customers and make decisions to satisfy those needs search engine marketing (SEM) - internet-based marketing associated with the researching, submitting, and positioning of a website within search engines to achieve maximum visibility search engine optimization (SEO) - process of increasing the quality...

Digital Marketing - D098 Final Exam Elaboration |Question and Answer| 100% Correct digital marketing *Ans* marketing activities that use electronic devices or the internet to connect with customers marketing concept *Ans* a philosophy that companies should understand needs of customers and make decisions to satisfy those needs search engine marketing (SEM) *Ans* internet-based marketing associated with the researching, submitting, and positioning of a website within search engines t...

Human Interaction & Structure - ANSWER Which two key elements does an effective organization include? It establishes a direct flow of authority - ANSWER Why does a line organization structure function most effectively in a crisis situation? Departmentalization - ANSWER A company might divide itself into smaller groups that best match the types of customers it serves. What is this an example of? Achievement of company goals - ANSWER Which primary driver does management use for an organiz...

MKT 300 Exam 1 Practice Guaranteed A+ Marketing ️organizational function and a collection of processes designed to plan for, create, communicate and deliver value to customers and to build effective customer relationships in ways that benefit the organization and it's stakeholders. Exchange ️- At least 2 parties - Something of value - Communication and Delivery - Freedom to accept or reject - Desire to deal with other party Marketing Mix ️Product, Price, Promotion, Placement C...

International Business: Chapter 14 Rated A+ Laws and Regulations 1. Companies must adapt their products to satisfy laws and regulations in a target market. 2. The fact that many developing countries have fewer consumer-protection laws creates an ethical issue; lower levels of education and experience mean that consumers need protection. 3. Many governments impose fewer regulations to hold down production costs and consumer prices. promotion mix. Efforts by companies to reach distri...