Promotion mix - Study guides, Class notes & Summaries

Marketing Capstone Exam 1 Questions & Answers 2023 Tactical Targeting - ANSWER-The process of linking value-based segments to corresponding observable and actionable profiles Observable characteristics of a value-based target market - ANSWER-Behavioral and Demographic Demographic Factors - ANSWER-- outline the key descriptive characteristics of target customers - includes age, gender, income, education, ethnicity, geographic location, employment size Behavioral Factors - ANSWER-- ...

WGU D373 Objective Assessment (Latest 2024/ 2025 Update) Marketing in the Digital Era Exam Prep | Questions and Verified Answers|100% Correct| Grade A Q: Who is responsible for ROI? (return on investments) Answer: Chief marketing officer Q: What is the traditional marketing mix? Answer: Product, price, place, promotion Q: What is the expanded marketing mix? Answer: Product, price, place, promotion people,process, physical evidence Q: Strategy Answer...

MGT 103 Midterm 1 DeMill questions and answers 100% correct 4 P's of Marketing Product, Price, Place, Promotion Question Marks Low share of high-growth market Stars High share of high-growth market Cash Cows generates large amount of cash Dogs Low share of slow-growth markets SWOT analysis strengths, weaknesses, opportunities, threats product features, brand name, packaging, service, warranty price list price, discounts, allowances, cred...

Chapter 1 Contemporary Marketing 1) The American Marketing Association’s updated definition of marketing is a process that identifies a need and then offers a means of satisfying that need. Answer: FALSE Diff: 2 Type: TF Page Ref: 4 Skill: Recall LO: 8 2) Organizations that concentrate on what they are capable of producing follow a marketing orientation. Answer: FALSE Diff: 2 Type: TF Page Ref: 6 Skill: Recall LO: 3 3) An organization that focuses on selling more...

Principles of Marketing Kotler/Armstrong Comprehensive Exam || All Chapters’ Questions & Answers (Graded A+) Principles of Marketing Kotler/Armstrong Comprehensive Exam || All Chapters’ Questions & Answers (Graded A+) Any paid form of non personal presentation and promotion of ideas, goods, or services by an identified sponsor is called _______________. A) advertising B) public relations (PR) C) sales promotion D) direct marketing - ANSWER - C) sales promotion The strategic bl...

MGT 103 Midterm (Bates) questions and answers 100% correct marketing interpret the needs and wants of customers, communicate solutions, facilitate change, decision making is messy and may not be "right" answer sales era 1930s-1970s production era 1850-1930s marketing concept era 1950s-2000s customer relationship era 1980s-present marketing concept identifies needs and wants of the customer and provides it to them better than the competition can ...

WGU D373 Final Exam Review (Latest 2024/ 2025 Update) Marketing in the Digital Era | Questions and Verified Answers|100% Correct| Grade A Q: Marketing Mix (4 P's of marketing) Answer: Price, Place (distribution), Promotion, Product. These are parameters the marketer controls to best appeal to the target market. Q: Expanded Marketing Mix (7 P's of marketing) Answer: Product, price, place (distribution), promotion, people, physical evidence, process Q: What is a va...

Promotional Mix 1) advertising 2) public relations 3) sales promotions 4) personal selling 5) social media promotion Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response promotional strategy a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convince buyers that the products offer competitive advantage advertising mass communication, high ...

GEB1011 MODULE 5 EXAM QUESTIONS AND ANSWERS ALL CORRECT The New-Product Development Process - Answer- Stage 1: Idea generation (based on consumer wants and needs) Stage 2: Product screening Stage 3: Product analysis Stage 4: Development (including building prototypes) Stage 5: Testing Stage 6: Commercialization (bringing the product to market) The Product Life Cycle - Answer- Product Life Cycle — A theoretical model of what happens to sales and profits for a product ...

ATI RN Fundamentals 2019 Exam | 4 Versions STUDY PACKAGE| More than 200 Verified Questions and Answers| Grade A 1. A nurse manager is overseeing the care activities on a unit. For which of the following situations should the nurse manager intervene due to a violation of HIPAA guidelines? ~ Answer: A nurse asks a nurse from another unit to assist with documentation for a client 2. A nurse is caring for a client who has limited mobility in his lower extremities. Which of the follo...