Modified rebuy purchase - Study guides, Class notes & Summaries

AGEC 315 Pretest Verified Answers Strategy and planning occur within which stage of the professional selling process? Prepare Over the last one hundred years, distinct eras emerged when an emphasis was placed on different elements of the selling process. The eras in the correct order that they emerged are: Product era, sales era, customer era The most successful salespeople stay away from high pressure tactics True The foundation for every successful sale is the relationship with the...

In B2B markets, it is negotiated pricing vs. fixed pricing which is commonly found in B2C markets. T or F correct answers True When looking at how B2B marketing interacts with B2B strategy, _________ describes what the firm does differently, better, or as well as the best. It can be tied to virtually any value proposition, including price, quality, service, speed or innovation correct answers Advantage When selecting a market, questions revolving around the fit such as "what alternatives ...

Marketing: the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large Marketing Concept: the business orientation model that involves creating value and satisfying consumer needs Marketing Mix: consists of four elements: product, place, price, and promotion, also called the 4 Ps Marketing Plan: a tool used to set up various elements of a company's marketin...

QUESTIONS AND ANSWERS

ASC1 Micromanaging WGU, ASC1 Study Guide Questions with accurate answers, exam Predictor, rated A+How do the 4P's of the marketing mix match up to the consumer's 4 C's? - -Product = customer solutionsPrice = cost to satisfyPlace = convenience to buyProm ASC1 Micromanaging WGU, ASC1 Study Guide Questions with accurate answers, exam Predictor, rated A+ How do the 4P's of the marketing mix match up to the consumer's 4 C's? - -Product = customer solutions Price = cost to satisfy Place ...

Positioning & Differentiation - ANSWER--understanding customer's view -evaluating segment preferences -positioning techniques -differentiating the marketing mix Positioning - ANSWER-an approach that refers to how customers think about proposed and/or present brands in a market; the image your product/service has in the minds of your target customers Positioning Statement - ANSWER-For (our target market), (our brand) of all (product type) delivers (key benefits or point of differentiati...

pure tangible good any product that can be offered to the market for acquistion or consumption that does not include a service pure service only a service no product to sell service nontangible product, where a benefit, activity, or safisfaction is offered business buyer behavior buying behavior of organizations business buying process decision process which business buyers determine what product/service to buy derived demand business demand that ultimate...

In distribution, __________ or agents sell on commission offering a limited number of product lines and are generally used by small firms unable to afford the fixed cost of a salesforce. correct answers Manufacturer's representatives When looking at how B2B marketing interacts with B2B strategy, _______ describe(s) what the firm does differently, better or as well as the best. It can be tied to virtually any value proposition, including price, quality, service, speed or innovation. correct a...

Foundation of Marketing Peregrine Global Marketing - answerMarketing is an exchange between a firm and its customers. The company offers benefits to its customers and seeks profits. Why is Marketing Important? - answerMarketing is the business; it should permeate the entire organization. Marketing and customer satisfaction is everyone's responsibility to maintain those relationships American Marketing Association - answerdefine marketing as "the activity, set of institutions, and proces...

MKT-315 Questions with complete solutions Some of the reasons that make people decide what to buy are: 1. Personal, situational, psychological, and social interactions 2. Personal, emotional, affection, and social interactions 3. Psychological, awareness, situational 4. Rage, personal and social interactions 1. Personal, situational, psychological, and social interactions What are the factors Influencing Consumer Behavior Economic Factor: 1. Psychology, Demographic, Competitiv...