Mktg 3340 final exam 2024 Study guides, Class notes & Summaries
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MKTG 3340 Exam 2 2023 Complete Test 2024 Updated.
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MKTG 3340 Exam 2 2023 Complete Test 2024 Updated. 
What is a marketing channel? 
A set of interdependent organizations that eases the transfer of ownership as products move from producer to business user or consumer 
 
 
Who are channel members/partners? 
Organizations or individuals that participate in the marketing channel. 
 
 
 
Brainpower 
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What are intermediaries? 
Channel members that help move the product from the manufacturer to the final consumer. 
 
 
What are wholesalers? 
...
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MKTG 3340 Final Exam- Questions with complete solution 2024
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MKTG 3340 Final Exam- Questions with complete solution 2024 
Possession Utility - correct answer e.g.) allowing several payment and credit options 
 
Depth of Product Line - correct answer the store carries a large assortment of each item 
 
e.g.) a shoe store that offers running shoes, dress shoes, and children's shoes 
 
Limited Service - correct answer the store provides some services, such as credit and merchandise return, but not others such as clothing alteration 
 
e.g.) General merchand...
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MKTG 3340 Chapter 4 Final Exam Study Test 2024.
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MKTG 3340 Chapter 4 Final Exam Study Test 2024. 
Mktg info used to gain customer insight is of little value unless.. - correct answer it is used to make better marketing decisions 
 
What is true about customer insights? - correct answer Information to gain customer insights comes from a wide variety of sources. 
 
Marketing Info System (MIT) - correct answer People and procedures that are used to manage information to generate and validate actionable customer and market insights 
 
MIT utilize ...
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MKTG 3340 - Exam 1 Final Study Guide Exam 2024.
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MKTG 3340 - Exam 1 Final Study Guide Exam 2024. 
relationship marketing - correct answer Links the organization to its individual customers, employees, suppliers, and other partners for their mutual long-term benefit 
 
Marketing mix - correct answer Also known as the Four Ps: product, price, place, promotion. 
Product: a good, service, or idea to satisfy the consumer's needs 
Price: what is exchanged for the product 
Promotion: a means of communication between the seller and buyer 
Place: a m...
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EXAM 2 MKTG 3340 MORMANN FINAL EXAM STUDY QUESTIONS 2024.
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EXAM 2 MKTG 3340 MORMANN FINAL EXAM STUDY QUESTIONS 2024. 
Segmentation - correct answer Aggregate consumers into groups that have similar needs and will react similarly to a marketing action 
 
Ways to Segment Consumer Markets (Segmentation Bases) - correct answer 1.Demographics 
2. Psychographics 
3.Behavioral 
4. Geographic 
 
Pareto Principle - correct answer 80% of sales comes from 20% of costumers 
 
Behavioral (segment of consumer market) - correct answer Benefits 
Usage 
80/20 Par...
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MKTG 3340 Ch. 2 Final Prep Exam 2024.
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MKTG 3340 Ch. 2 Final Prep Exam 2024. 
 
__________ refers to dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors, and who might require separate products or marketing programs. 
A. Market segmentation 
B. A value chain 
C. Market penetration 
D. A value delivery network - correct answer A 
 
A value chain is best defined as __________. 
A. company growth that is achieved by increasing sales of current products to current market segments witho...
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MKTG 3340 Ch. 2 DSM Final Exam Questions 2024.
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MKTG 3340 Ch. 2 DSM Final Exam Questions 2024.__________ refers to dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors, and who might require separate products or marketing programs. 
A. Market segmentation 
B. A value chain 
C. Market penetration 
D. A value delivery network - correct answer A 
 
A value chain is best defined as __________. 
A. company growth that is achieved by increasing sales of current products to current market segments ...
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MKTG 3340 Quiz #3 Final Study Guide Exam 2024.
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MKTG 3340 Quiz #3 Final Study Guide Exam 2024. 
Nonstore retailing - correct answer any method used to complete an exchange with a product end user that does not require a customer visit to a store; i.e. automatic vending, TV home shopping, direct mail & catalogs, telemarketing, online retailing, and direct selling 
 
automatic vending machines - correct answer non-store retailing that serves customers when and where stores cannot (TIME & PLACE UTILITY) 
 
direct mail and catalogs - correct answ...
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MKTG 3340 - Ch. 3 Final Exam 2024.
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MKTG 3340 - Ch. 3 Final Exam 2024. 
marketing environment - correct answer includes the actors and forces outside marketing that affect management's ability to build and maintain successful relationships with target customers 
 
macroenvironment - correct answer the larger societal forces that affect the microenvironment 
- demographic, economic, natural, technological, political, and cultural forces 
 
microenvironment - correct answer consists of the actors close to the company that affect it...
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MKTG 3340 - Final Exam Questions and Answers 100% Verified
- Exam (elaborations) • 14 pages • 2023
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MKTG 3340 - Final Exam Questions and Answers 100% Verified 
 
MKTG 3340 - Final Exam Questions and Answers 100% Verified 
 
MKTG 3340 - Final Exam Questions and Answers 100% Verified 
 
Possession Utility - ANSWER-The value of making an item easy to purchase through the provision of credit cards or financial arrangements 
 
Make the purchases easier 
 
The benefit customers get from a company's product once they have purchased 
 
Possession Utility - ANSWER-CarMax provides financing or leasin...
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