Mktg 3340 final exam Study guides, Class notes & Summaries

Role of Marketing correct answer: Generate profitable revenue When a marketer can describe something it is called a correct answer: product concept After buying an item we experience what? correct answer: cognitive dissonance Ways to engage consumers, directly or indirectly correct answer: -Directly: physically, email newsletters, one to one basis, calling, sending direct ads/texting, create relationship, personalizing advertising toward you -Indirectly: social media, PR, content marketing, comm...

MKTG 3340 Final Exam Questions With Complete Solutions 1. Role of Marketing-- correct answer --Generate profitable revenue 2. When a marketer can describe something it is called a-- correct answer --product concept 3. After buying an item we experience what?-- correct answer --cognitive dissonance 4. Ways to engage consumers, directly or indirectly-- correct answer ---Directly-- correct answer --physically, email newsletters, one to one basis, calling, sending direct ads/texting, create re...

possession utility - ANSWER-getting a product or service to consumers so they can own or use it depth of product line - ANSWER--stores that carry a considerable assortment of a related line of items are limited-line stores -ex: Sports Authority carries a considerable amount of sports equipment from weight-lifting accessories to running shoes limited service - ANSWER--provide some services such as credit and merchandise return, but not others, such as clothing alterations -ex: general me...

MKTG 3340 Final Exam with 100% correct answers

MKTG 3340 final exam with 100% correct answers

MKTG 3340 - FINAL EXAM WITH COMPLETE SOLUTIONS 100% MKTG 3340 - FINAL EXAM WITH COMPLETE SOLUTIONS 100%

MKTG 3340 Final Exam Questions With Complete Solutions 2024 Role of Marketing Generate profitable revenue When a marketer can describe something it is called a product concept After buying an item we experience what? cognitive dissonance Ways to engage consumers, directly or indirectly -Directly: physically, email newsletters, one to one basis, calling, sending direct ads/texting, create relationship, personalizing advertising toward you -Indirectly: social media, PR, content marketin...

MKTG 3340 FINAL EXAM 2023/2024

MKTG 3340 Final Exam with 50 terms (Correct Answers)

MKTG 3340 - Final Exam Questions and Answers 100% Verified MKTG 3340 - Final Exam Questions and Answers 100% Verified MKTG 3340 - Final Exam Questions and Answers 100% Verified Possession Utility - ANSWER-The value of making an item easy to purchase through the provision of credit cards or financial arrangements Make the purchases easier The benefit customers get from a company's product once they have purchased Possession Utility - ANSWER-CarMax provides financing or leasin...