Mktg 3340 smu Study guides, Class notes & Summaries

MKTG 3340 OROSY SMU Exam 2 (2 part) Questions and Answers.

MKTG 3340 Orosy SMU Exam 2 (2 part) Questions With Complete Solutions How does idea generation play a role in the new product development process ANS-it is stage 2 in the new product development process the new product development process stages ANS-1. new product strategy development 2. idea generation 3. screening and evaluation 4. business analysis 5. development 6. market testing 7. commercialization defines the role of new products in terms of the firm's overall objectives. Th...

MKTG 3340 OROSY SMU Exam 2 (2 part) Questions and Answer

Role of Marketing Generate profitable revenue When a marketer can describe something it is called a product concept After buying an item we experience what? cognitive dissonance Ways to engage consumers, directly or indirectly -Directly: physically, email newsletters, one to one basis, calling, sending direct ads/texting, create relationship, personalizing advertising toward you -Indirectly: social media, PR, content marketing, commercials, billboards Role of the interne...

MKTG 3340 Final – SMU Questions With Complete Solutions What are Some Errors in Communication? ANS-sources may not adequately transform the abstract idea into an effective set of symbols a properly encoded message may be first sent through the wrong channel and never make it to the intended receiver the receiver may not properly transform the set of symbols into the correct abstract idea feedback may be so delayed or distorted that it is of no use it the sender Encoding ANS-proce...

How does idea generation play a role in the new product development process - Answer- it is stage 2 in the new product development process the new product development process stages - Answer- 1. new product strategy development 2. idea generation 3. screening and evaluation 4. business analysis 5. development 6. market testing 7. commercialization defines the role of new products in terms of the firm's overall objectives. This stage utilizes SWOT and environmental scanning to determ...

MKTG 3340 Test 2 Clyde Rupert SMUMarket Segments - correct answer are the relatively homogeneous groups of prospective buyers that result from the market segmentation process. Each market segment consists of people who are relatively similar to each other in terms of their consumption behavior. Behavioral Segmentation - correct answer Variables: retail store type, direct marketing, product features, user status, awareness/intentions Demographic Segmentation - correct answer Gender, age, ra...

MKTG 3340 Rosy SMU Exam 2 (2 part)

MKTG 3340 Orosy SMU Exam 2 (2 part) Questions and Answers 2023/2024

MKTG 3340 Final - SMU