Mktg 3340 final - Study guides, Class notes & Summaries

MKTG 3340 - Final Exam

MKTG 3340 - Final Exam

MKTG 3340 Final Exam Questions and Answers 100% Pass Role of Marketing Generate profitable revenue When a marketer can describe something it is called a product concept After buying an item we experience what? cognitive dissonance Ways to engage consumers, directly or indirectly -Directly: physically, email newsletters, one to one basis, calling, sending direct ads/texting, create relationship, personalizing advertising toward you -Indirectly: social media, PR, content marketing, commercials...

MKTG 3340 Final Exam- Questions with complete solution 2024 Possession Utility - correct answer e.g.) allowing several payment and credit options Depth of Product Line - correct answer the store carries a large assortment of each item e.g.) a shoe store that offers running shoes, dress shoes, and children's shoes Limited Service - correct answer the store provides some services, such as credit and merchandise return, but not others such as clothing alteration e.g.) General merchand...

Mktg Again 3340 Final Exam Study Questions 2024. 4 main classes of consumer products (Ch 10) and why it's important - correct answer 1 convenience (purchases frequently, conveniently, minimal effort) 2 shopping (compares alternatives on criteria like price and #) 3 specialties (makes special effort to search out and buy) 4 unsought (knows ab but does not initially want) important cuz the classification affects which products consumers buy and the mktg strategies used Difference ...

MKTG 3340 EXAM 2 Final Exam 2024. ch9 market segmentation, targeting, and positioning - correct answer ... Market Segmentation Links Market Needs to an Organization's Marketing Program - correct answer identify market needs link needs to actions execute marketing program identify market needs - correct answer product features, expense, quality, savings in time and convenience link needs to actions - correct answer process of segmenting and targeting markets execute marketing pr...

EXAM 2 MKTG 3340 MORMANN FINAL EXAM STUDY QUESTIONS 2024. Segmentation - correct answer Aggregate consumers into groups that have similar needs and will react similarly to a marketing action Ways to Segment Consumer Markets (Segmentation Bases) - correct answer 1.Demographics 2. Psychographics 3.Behavioral 4. Geographic Pareto Principle - correct answer 80% of sales comes from 20% of costumers Behavioral (segment of consumer market) - correct answer Benefits Usage 80/20 Par...

EXAM 2 MKTG 3340 MORMANN FINAL EXAM 2024. Segmentation - correct answer Aggregate consumers into groups that have similar needs and will react similarly to a marketing action Ways to Segment Consumer Markets (Segmentation Bases) - correct answer 1.Demographics 2. Psychographics 3.Behavioral 4. Geographic Pareto Principle - correct answer 80% of sales comes from 20% of costumers Behavioral (segment of consumer market) - correct answer Benefits Usage 80/20 Pareto Principle ...