Mgt 103 final bates - Study guides, Class notes & Summaries

MGT 103 - Bates Final Exam Questions And Answers. Verified And Updated. Non durable goods - answergoods that last a short period of time - consumer and advertising durable goods - answerthings that last for a while - personal and selling Convenience Products - answerItems that the consumer purchases frequently, conveniently, and with a minimum of shopping effort Shopping Products - answerItems for which the consumer compares several alternatives on criteria such as price, quality, or styl...

MGT 103 (Bates) Final Exam Questions And Answers. Verified And Updated. Public service announcements (PSAs) - answerNonprofit orgs - free space or time donated by the media High-visibility individuals - answerCreate visibility for their companies, products, and themselves Increasing the Value of Promotion - answerBuilding long-term relationships Technology - answerFacilitate development of new promotional methods Self-regulation - answerImposing standards that reflect the values of socie...