Mejo 137 - Study guides, Class notes & Summaries

MEJO 137 EXAM QUESTIONS AND ANSWERS 2023

MEJO 137 ad Exam Questions With Correct Answers Factors of marketing (4 Ps) - answerProduct What you are providing Price Money you ask for product Place Stores, distribution channel Promotion Advertising, PR, personal selling, corporate communications, direct marketing communications Information processing theory AIDA model - answerModel of how individuals process info they are exposed to in order The linear of "transportation" model which is based on a logical and rational process...

MEJO 137 Ad Exam Questions With Correct Answers Creative Brief - answerA document used by creative professionals and agencies to develop creative deliverables: visual design, copy, advertising, web sites, etc. The document is usually developed by the requestor and approved by the creative team of designers, writers, and project managers. Purpose of a creative brief - answerA map that guides its target audience - the creative team - on how to best reach the campaign's stated goals. Outlin...

MEJO 341 Final Exam | Questions and Answers (Complete Solutions) Which of the following statements best reflects the ruling of the Supreme Court in Sorrell v. IMS Health Inc., 564 U.S. 552 (2011)? A. Government regulation of advertising may target messages contrary to its own views. B. Government regulation of advertising may not engage in content-based, viewpoint discrimination. C. Government regulation of advertising may not target messages it disfavored. D. Government regulation of adverti...

characteristics iof iPR i- iCORRECT iANSWER--deliberate -planned -performance ireflects ipolicies -public iinterest -two iway icommunication -management iof icompetition/conflicts -operating ion iintangibles define iPR i- iCORRECT iANSWER-the imanagement iof imutually iinfluential irelationships iwithin ia iweb iof irelationships icomprised iof istakeholders iand iorganizations PR ivs iAdvertising i- iCORRECT iANSWER-both- ipublicity itactics, irely ion imass imedia ito idistribute i...