Marketing era Study guides, Class notes & Summaries

Marketing - An organizational function and set of process for creating, capturing, communicating, and delivering value to customers, and for managing customer relationships in ways that benefit the organization and its stakeholders Marketing Plan - A written document composed of an analysis of the current marketing situation, opportunities, and threats for the firm, marketing objectives and strategy specified in terms of four P's, action programs, and projected or pro forma income (and other...

Marketing in the Digital Era D373 WGU OA Revised Exam Test Questions &Verified Correct Answers < Already Passed>Updated< Target customers - ANSWER : Customers based on a predefined geographic boundary Market segmentation - ANSWER : Dividing a market through variables such as age, gender, education level, family size, occupation, income, and more Psychographic - ANSWER : Focus on the intrinsic traits the target customer has, such as values, personalities, interests, a...

WGU D373 Final Exam (Latest 2024/ 2025 Update) Marketing in the Digital Era | Questions and Verified Answers|100% Correct| Graded A Q: Which description accurately represents a subscribed audience? Answer: Someone who gives permission to receive marketing information from a company Q: Which results-based measurement category is often identified as a key performance indicator (KPI)? Answer: Conversions Q: true or false: Conversational marketing leverages chatbots to...

WGU D373 Final Exam Review (Latest 2024/ 2025 Update) Marketing in the Digital Era | Questions and Verified Answers|100% Correct| Grade A Q: Marketing Mix (4 P's of marketing) Answer: Price, Place (distribution), Promotion, Product. These are parameters the marketer controls to best appeal to the target market. Q: Expanded Marketing Mix (7 P's of marketing) Answer: Product, price, place (distribution), promotion, people, physical evidence, process Q: What is a va...

Marketing In The Digital Era D373 WGU OA With Complete Solutions Latest Update

BA 303 exam 1 Questions and Answers 100% Pass Some of the diverse areas of responsibility for marketing include the following: - Correct Answer ️️ -Selling Promotion Product Management Product Development Pricing Distribution Advertising Public Relations THE DEFINITION OF MARKETING: - Correct Answer ️️ -The process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services in order to create mutually beneficial exchanges that sa...

WGU D373 Objective Assessment V2 (Latest 2024/ 2025 Update) Marketing in the Digital Era | Questions and Verified Answers|100% Correct| Grade A Q: A customer who equates price with quality purchases the most expensive cell phone available. Which type of benefit is described in this scenario? Answer: Cost Q: What is the purpose of estimating customer lifetime value (CLV)? Answer: To determine how much should be spent on acquiring new customers Q: True or False: Cust...

WGU D373 OA MARKETING IN THE DIGITAL ERA 2024 QUESTIONS WITH COMPLETE SOLUTIONS Target customers - CORRECT ANSWER Customers based on a predefined geographic boundary Market segmentation - CORRECT ANSWER Dividing a market through variables such as age, gender, education level, family size, occupation, income, and more Psychographic - CORRECT ANSWER Focus on the intrinsic traits the target customer has, such as values, personalities, interests, attitudes, conscious and subconscious motiv...

Marketing in the Digital Era D373 WGU OA Questions With Complete Solutions.

WGU D373 OA Marketing in the Digital Era; Questions and Answers 100% Correct Target customers Correct answer Customers based on a predefined geographic boundary Market segmentation Correct answer Dividing a market through variables such as age, gender, education level, family size, occupation, income, and more Psychographic Correct answer Focus on the intrinsic traits the target customer has, such as values, personalities, interests, attitudes, conscious and subconscious motivators, lif...