Marketing capstone exam 1 - Study guides, Class notes & Summaries

Week 6 STR581 Capstone Final Exam - STUDY GUIDE (wink ; ) 1. A company that attempts to lead its industry in price and convenience by pursuing a focus on lean and efficient operations is pursuing what strategy?  Operational excellence  Low-cost leadership  Customer intimacy  Product leadership 2. One of the ways to change the course of a brand is to modify the product. Under product modification, ________ adds size, weight, materials, supplements, and accessories that expand...