Marketing 351 final exam - Study guides, Class notes & Summaries

OMIS 351 - Final Exam Questions With 100% Verified Answers Which of the following is FALSE when thinking about matching business process problems and technology solutions, as described in Unit 12 ? - answerIf your technology solution involves programming or building a system, you need to enroll in training course to obtain that skill. Which of the following is NOT a benefit of using Excel and web pages, as done in VC!? - answerIf you want to drop the lowest value in a range, and get the av...

CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!! Promotional Mix 1) advertising 2) public relations 3) sales promotions 4) personal selling 5) social media promotion Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response promotional strategy a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convin...

RAC Practice Exam 2 -HJ Questions & Answers You work for a German-based device manufacturer (Company A) that produces a power supply based on a US-based medical device company's (Company B) design. The power supply is imported into your company's US-based manufacturing site (Company C) for further processing and then sent to the USbased medical device company (Company B) for final assembly. Which company needs to register with FDA: A. Company A B. Company B C. Company A &B D. Compa...

ISDS 351 Exam 2 Questions and Answers 100% Pass e-commerce - Correct Answer ️️ -exchange of money for goods and services over electronic networks and encompasses many of an organization's outward-facing processes that touch customers, suppliers, and other business partners such as sales, marketing, order taking, delivery, procurement of goods and services, and customer service Why must managers understand E-commerce. - Correct Answer ️️ -they must understand their customers and t...

CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!! Promotional Mix 1) advertising 2) public relations 3) sales promotions 4) personal selling 5) social media promotion Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response promotional strategy a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convin...

OMIS 351 - Final Exam Questions With 100% Verified Answers Which of the following is FALSE when thinking about matching business process problems and technology solutions, as described in Unit 12 ? - answerIf your technology solution involves programming or building a system, you need to enroll in training course to obtain that skill. Which of the following is NOT a benefit of using Excel and web pages, as done in VC!? - answerIf you want to drop the lowest value in a range, and get the av...

CSUF MKTG 351 Final Exam Importance of services to the economy - 55% of all US GDP - 10 out of 11 service sectors increased their revenue last year - Largest gains from Internet and Broadcasting: Google Facebook, Pandora, Spotify, SiriusM --- Interpublic Group - One of the largest How services differs from groups - Intangible - Inseparable - Heterogeneous - Perishable Intangible --- Services cannot be touched, seen, tasted, heard, or felt in the same way as goods. Tangible cues are...

CSUF MKTG 351 Final Exam Importance of services to the economy - 55% of all US GDP - 10 out of 11 service sectors increased their revenue last year - Largest gains from Internet and Broadcasting: Google Facebook, Pandora, Spotify, SiriusM --- Interpublic Group - One of the largest How services differs from groups - Intangible - Inseparable - Heterogeneous - Perishable Intangible --- Services cannot be touched, seen, tasted, heard, or felt in the same way as goods. Tangible cues are...

CSUF MKTG 351 Final Exam Importance of services to the economy - 55% of all US GDP - 10 out of 11 service sectors increased their revenue last year - Largest gains from Internet and Broadcasting: Google Facebook, Pandora, Spotify, SiriusM --- Interpublic Group - One of the largest How services differs from groups - Intangible - Inseparable - Heterogeneous - Perishable Intangible --- Services cannot be touched, seen, tasted, heard, or felt in the same way as goods. Tangible cues are...

"A Market" Correct Answer: A point, place, or sphere in which the ownership of goods is affect Marketing Concept Correct Answer: Assumes achieving organizational goals depends on determining the needs and wants of the target markets and delivering desired satisfactions more efficiently than competitors do Distinctive Capabilities Correct Answer: * Theory given by John Kay * Relevant factor of an organization's resources * Companies with distinctive capabilities have attributes, whi...