Marketing 3340 final exam Study guides, Class notes & Summaries

MKTG 3340 - Final Exam Questions with 100% Correct Answers | Verified | Latest Update Possession Utility The value of making an item easy to purchase through the provision of credit cards or financial arrangements Make the purchases easier The benefit customers get from a company's product once they have purchased Possession Utility CarMax provides financing or leasing and taking used cars as trade ins to encourage customers to purchase from them Stores allow several payment ...

MKTG 3340 Exam #2 Question 100% correct 2024generate profitable Revenue - correct answer The purpose of marketing is to... B - correct answer Which statement is most likely true about idea generation in the new product development process? A. A company can either develop ideas through internal or external sources but not through both. B. Idea generation is usually followed by procedures that reduce the total number of ideas. C. Most companies set a limit for the number of ideas generated ...

Marketing 3340 Final Exam

MKTG 3340 Final Exam Role of MKTG generate profitable revenue When a marketer can describe something/write it down it is called a Product Concept Brainpower Read More After buying an item we experience what? Cognitive dissonance/buyer's remorse cognitive dissonance buyer discomfort caused by post purchase conflict Ways to engage consumers, directly physically, email newsletters, one to one basis ways to engage consumers indirectly social media, PR, search eng...

MKTG 3340 Final Exam Questions 2024. Possession Utility - correct answer e.g.) allowing several payment and credit options Depth of Product Line - correct answer the store carries a large assortment of each item e.g.) a shoe store that offers running shoes, dress shoes, and children's shoes Limited Service - correct answer the store provides some services, such as credit and merchandise return, but not others such as clothing alteration e.g.) General merchandise stores such as Walm...

MKTG 3340 FINAL EXAM WITH ALL QUESTIONS AND ANSWERS ...

MKTG 3340 Final Exam Questions 2024. Possession Utility - correct answer e.g.) allowing several payment and credit options Depth of Product Line - correct answer the store carries a large assortment of each item e.g.) a shoe store that offers running shoes, dress shoes, and children's shoes Limited Service - correct answer the store provides some services, such as credit and merchandise return, but not others such as clothing alteration e.g.) General merchandise stores such as Walm...

MKTG 3340 Exam 2 2023 What is a marketing channel? A set of interdependent organizations that eases the transfer of ownership as products move from producer to business user or consumer Who are channel members/partners? Organizations or individuals that participate in the marketing channel. Brainpower Read More What are intermediaries? Channel members that help move the product from the manufacturer to the final consumer. What are wholesalers? Intermediaries that buy prod...

MKTG 3340 - Exam 1 Final Study Guide Exam 2024. relationship marketing - correct answer Links the organization to its individual customers, employees, suppliers, and other partners for their mutual long-term benefit Marketing mix - correct answer Also known as the Four Ps: product, price, place, promotion. Product: a good, service, or idea to satisfy the consumer's needs Price: what is exchanged for the product Promotion: a means of communication between the seller and buyer Place: a m...