Mark grantham uga - Study guides, Class notes & Summaries

MARK 3000 Grantham UGA test 2

Services - Any intangible offering that involves a deed, performance, or effort that cannot be physically possessed. Intangible customer benefits that are produced by people or machines and cannot be separated from the producer. Customer Service - Specifically refers to the human or mechanical activities firms undertake to help satisfy their customers' wants and needs. Intangible - A characteristic of a service; it cannot be touched, tasted, or seen like a pure product can. Inseparab...

Integrated Marketing Communications - Correct ️️ Represents the promotion dimension of the four p's. Encompasses a variety of communication disciplines; general advertisement, personal selling, sales promotion, public relations, direct marketing, and electronic media; in combination to provide clarity, consistency, and maximum communicative impact Awareness Interest Desire

advertising - Answer-a paid form of communication delivered through media from an identifiable source about an organization, product, service, or idea designed to persuade the receiver to take some action now or in the future advertising plan - Answer-a subsection of the firm's overall marketing plan that explicitly analyzes the marketing and advertising situation, identifies the objectives of the advertising campaign, clarifies a specific strategy for accomplishing those objectives, and i...

A brand-sponsored competition that requires some form of skill or effort - Contest A common model of the series of mental stages through which consumers move as a result of marketing communications. - AIDA Model A company objective based on belief that increasing sales will help the firm more than will increasing profits. - Sales Orientation A company objective based on the premise that the firm should measure itself primarily according to whether it meets its customer's needs - Customer ...

american marketing association - Correct ️️ ____________________ _________________ _____________ states that "marketing is the activity, set of institutions, and processes for capturing, creating, communicating and delivering and exchanging offerings that have values for the customers and society" marketing plan - Correct ️️ specifies the marketing activities for a specific period of time (broken down into various components: how product will be designed, how much it should be, w...

Baby Boomers - Generational cohort of people born after World War II between 1946 and 1964 Business Ethics - Refers to a branch of ethical study that examines ethical rules and principles within a commercial context, the various moral or ethical problems that might arise in a business setting, and any special duties or obligations that apply to persons engaged in commerce Business-To-Business Marketing - The process of buying and selling goods or services to be used in the production of oth...

UGA MARK Exam 1 Grantham • Course • MRKT3000 .4 ps - ANSWER-Product, Price, Place, Promotion .Acculturation - ANSWER-(n.) the modification of the social patterns, traits, or structures of one group or society by contact with those of another; the resultant blend .Actual or Perceived Risk - ANSWER-performance risk, financial risk, social risk, physiological risk, psychological risk .affective component - ANSWER-A component of attitude that reflects what a person feels about the...

UGA MARK Exam 1 Grantham • MRKT3000 Affective Component - ANSWER-Affective Component A component of attitude that reflects what a person feels about the issue at hand-his or her like or dislike of something .American Marketing Association Code of Ethics - ANSWER-American Marketing Association Code of Ethics Generally accepted code in marketing, flows from general norms of conduct to specific values, subareas within marketing have their own code of ethics to deal with specific issues...

MARK 3000 - Test 3 - UGA Grantham Questions With Revised Answers Integrated Marketing Communications - answerRepresents the promotion dimension of the four p's. Encompasses a variety of communication disciplines; general advertisement, personal selling, sales promotion, public relations, direct marketing, and electronic media; in combination to provide clarity, consistency, and maximum communicative impact Awareness Interest Desire Action - answerWhat does the AIDA Model consist of? ...