Mar3231 hopkins - Study guides, Class notes & Summaries

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MAR3231 FSU Hopkins Exam 1
  • MAR3231 FSU Hopkins Exam 1

  • Exam (elaborations) • 30 pages • 2024
  • MAR3231 FSU Hopkins Exam 1
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MAR3231 FSU Hopkins Exam 4.
  • MAR3231 FSU Hopkins Exam 4.

  • Exam (elaborations) • 25 pages • 2024
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MAR3231 FSU Hopkins Exam 4 with Questions and Correct Answers
  • MAR3231 FSU Hopkins Exam 4 with Questions and Correct Answers

  • Exam (elaborations) • 43 pages • 2024
  • YETI & its competitors - Even though there are competitors in the market, Yeti is confident in its overall brand What do these companies have in common? Michael Kors, Justice, Zulily, Coach, Burberry, Macy's & JC Penny - All of these companies are getting sued because of a pricing issue - Regards outlet pricing
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MAR3231 Exam 2 Hopkins with Questions and Correct Answers
  • MAR3231 Exam 2 Hopkins with Questions and Correct Answers

  • Exam (elaborations) • 21 pages • 2024
  • Destination Retailer - -Combination of price-orientated, cost-efficient, exclusive merchandise, superior customer service. -People will drive long distance. -Ex: Trader Joes, Ikea, Bass Pro Shop -Hopkins Ex: American Girl Store. The Wheel of Retailing - -Describes how retailers capture market share and create brand value. Ex: Kmart
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