Iab stuvia - Study guides, Class notes & Summaries

Contextual Targeting - ANSWERStargeting based on content/context of the sit/platform Example of contextual targeting - ANSWERSReaching sports lovers on the sports section of a news site behavioral targeting - ANSWERStargeting online ads to consumers based on their web searching behavior What are the 6 targeting categories - ANSWERScontext interest based demo geo technographic campaign criteria what is the standard IAB campaign cancellation clause for any guaranteed deal - ANSWER...

DSP - ANSWERSDemand Side Platform: Tech interface that provides centralized and aggregated media buying from multiple sources including ad exchanges, ad networks, and sell side platforms SSP - ANSWERSSeller Side Platform: Tech used by publishers to sell inventory, optimize pricing/yield and audience for a pool of potential advertisers Exchange - ANSWERSAn online marketplace platform that facilitates automated auction-based pricing and RTB Ad Network - ANSWERSA sales channel for pubs and...

1st Party Data - ANSWERSData that is collected from or about users of a website or service with which the users interact directly and is owned by the publisher or controller of the website and/or service. An EXAMPLE of 1st Party Data collection would be a credit card company that collects and then anonymizes data from their own customers about purchase trends and personal preferences. For MultiView, our 1st Party Data would include Buyers Guide analytics, NewsBrief analytics, and Programma...

Contextual Targeting - ANSWERStargeting based on content/context of the sit/platform Example of contextual targeting - ANSWERSReaching sports lovers on the sports section of a news site behavioral targeting - ANSWERStargeting online ads to consumers based on their web searching behavior What are the 6 targeting categories - ANSWERScontext interest based demo geo technographic campaign criteria what is the standard IAB campaign cancellation clause for any guaranteed deal - ANSWER...

Contextual Targeting - ANSWERStargeting based on content/context of the sit/platform Example of contextual targeting - ANSWERSReaching sports lovers on the sports section of a news site behavioral targeting - ANSWERStargeting online ads to consumers based on their web searching behavior What are the 6 targeting categories - ANSWERScontext interest based demo geo technographic campaign criteria what is the standard IAB campaign cancellation clause for any guaranteed deal - ANSWER...

DSP - ANSWERSDemand Side Platform: Tech interface that provides centralized and aggregated media buying from multiple sources including ad exchanges, ad networks, and sell side platforms SSP - ANSWERSSeller Side Platform: Tech used by publishers to sell inventory, optimize pricing/yield and audience for a pool of potential advertisers Exchange - ANSWERSAn online marketplace platform that facilitates automated auction-based pricing and RTB Ad Network - ANSWERSA sales channel for pubs and...

The millions of smaller websites that each receive a relatively small amount of traffic are collectively known as what? - ANSWERSLong tail The "sell side" is made up of companies that create the content that ads run next to, whereas this side consists of the companies that are running the ads. - ANSWERSBuy The benefits of an in-house team handling a brand's advertising include: - ANSWERSCost efficiencies More control over their own data Greater transparency into the media buying pro...

AAS - ANSWERSAverage Active Sessions: the average number of streams of one minute or more that are active within a time period Ad Exchange - ANSWERSA sales channel between publishers and ad networks that can also provide aggregated inventory to advertisers. They provide a technology platform that facilitates automated auction-based pricing and buying in real-time. (Excludes technology platforms that exclusively provide tools than enable direct media buying and selling between participants) ...

Tags - ANSWERScode that advertiser provides to publisher that calls the advertisers' server in order to. deliver a specific ad creative Pixles - ANSWERSa 1x1 dot embedded on a webpage which can be referenced by a third party server to track activity; used to collect data for website and ad delivery analytics such as registration, conversions, and targeting Assets - ANSWERScreative design, logos, images, or text provided by the advertiser Pacing - ANSWERSrefers to the process of ensurin...

AAS - ANSWERSAverage Active Sessions: the average number of streams of one minute or more that are active within a time period Ad Exchange - ANSWERSA sales channel between publishers and ad networks that can also provide aggregated inventory to advertisers. They provide a technology platform that facilitates automated auction-based pricing and buying in real-time. (Excludes technology platforms that exclusively provide tools than enable direct media buying and selling between participants) ...