Customer relationship era - Study guides, Class notes & Summaries
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WPC 150: Marketing Workbook, Exam Questions and answers, RATED A+/ 2024/25 EXAM PREDICTION QUESTIONS/
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WPC 150: Marketing Workbook, Exam 
Questions and answers, RATED A+ 
Marketing is the activities, sets of institutions, and processes that add ______ for customers. 
value 
The first era in marketing was a focus on producing as much as possible because of high demand. This 
was termed the _____ era which was followed by the selling era, the marketing concept era and finally 
the customer relationship era.. 
production 
States use marketing to attract many groups. Choose the two main groups fro...
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MKTG 3310 Exam 1 || Already Passed.
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marketing correct answers creating, communicating, delivering, and exchanging offerings that benefit its customers, the organization, its shareholders and society 
 
2 objectives to serve buyers/sellers correct answers 1) discover needs and wants of prospective customers 
2) satisfy them 
 
exchange correct answers trade of valuable things between buyer and seller so that each is better off after trade 
 
4 factors needed for marketing to occur correct answers 1) 2+ parties with unsatisfied need...
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Marketing 301 (Exam 1) 100% Verified Solutions.
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Marketing correct answers The activity for creating, communicating, delivering, and exchanging offerings that benefit the organization, its stakeholders, and society at large 
 
Requirements for Marketing to Occur correct answers - Parties with unsatisfied needs 
- A desire and ability to be satisfied 
- A way for the parties to communicate 
- Something to exchange 
 
How Marketing Satisfies Consumer Needs correct answers 4 P's 
 
4 P's correct answers - Product 
- Price 
- Place 
- Promotion...
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ISDS Quiz 2 full With Correct Answers!!
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When categorizing eCommerce initiatives by transaction type, which category does an Online Travel Agency such as Expedia fall into? 
 
Business-to-Consumer (B2C) 
 
Business-to-Business (B2B) 
 
Consumer-to-Consumer (C2C) 
 
Consumer-to-Business (C2B) 
 
eGovernment -ANSWER Business-to-Consumer (B2C) 
 
When traditional travel agents, like American Express, saw the potential offered by the Internet and aggressively used the new channel they became an example of: 
 
Brick and Mortar 
 
Bricks and...
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MKTG 3340 EXAM 1 Questions with Complete Answers
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what is marketing? - the management process involved in identifying, anticipating, and satisfying customer wants profitably 
 
what are the 2 goals of marketing? - 1. discover (assess) the needs and wants of prospective customers 
2. satisfy these needs & wants through EXCHANGE (each are better off after exchange) 
 
what are the 4 requirements for marketing to occur? - 1. two or more parties with unsatisfied needs 
2. desire and ability to satisfy those needs 
3. a way for the parties ...
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MKTG 3340 EXAM 1 Correct Questions & Answers!!
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what is marketing? - ANSWER the management process involved in identifying, anticipating, and satisfying customer wants profitably 
 
what are the 2 goals of marketing? - ANSWER 1. discover (assess) the needs and wants of prospective customers 
2. satisfy these needs & wants through EXCHANGE (each are better off after exchange) 
 
what are the 4 requirements for marketing to occur? - ANSWER 1. two or more parties with unsatisfied needs 
2. desire and ability to satisfy those needs 
3. a way for ...
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UCF MAR 3023 Exam 1 Questions With Correct Solutions, Already Passed!!
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Value is what you get for what you give. - Answer-True 
Serena studies her customer profiles, market research data, complaints, and other information, 
attempting to better understand what her customers want. Serena most likely operates in the 
__________ era of marketing. - Answer-Value-Based Marketing 
Four Winds Art Gallery recently began offering appraisals of customers' art collections, in addition to 
continuing to sell paintings. Four Winds is: - Answer-Expanding from offering just goods...
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MGT 103 Midterm (Bates) Review questions and answers, graded A+/ verified[LATEST EXAM UPDATES]
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MGT 103 Midterm (Bates) Review questions and answers, graded A+/ 
verified 
marketing - -interpret the needs and wants of customers, communicate solutions, facilitate change, 
decision making is messy and may not be "right" answer 
sales era - -1930s-1970s 
production era - -s 
marketing concept era - -1950s-2000s 
customer relationship era - -1980s-present 
marketing concept - -identifies needs and wants of the customer and provides it to them better than 
the competition can 
need - -a ph...
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ISDS Quiz 2 full With accurate Answers!
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ISDS Quiz 2 full With accurate Answers!When categorizing eCommerce initiatives by transaction type, which category does an Online Travel Agency such as Expedia fall into? 
 
Business-to-Consumer (B2C) 
 
Business-to-Business (B2B) 
 
Consumer-to-Consumer (C2C) 
 
Consumer-to-Business (C2B) 
 
eGovernment -ANSWER Business-to-Consumer (B2C) 
 
When traditional travel agents, like American Express, saw the potential offered by the Internet and aggressively used the new channel they became an examp...
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WGU C201 | Business Acumen | Chapter 11 correctly answered
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WGU C201 | Business Acumen | Chapter 11Marketing - correct answer Organizational function and set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. 
 
How marketing creates utility - correct answer Marketing creates the "want satisfying power" of goods and services by researching what will provide form utility, time, place, or ownership utility. 
 
Eras of marketing...
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