Core aspects of marketing - Study guides, Class notes & Summaries

MARKETING 3023 UCF EXAM 1 RATED A+ Marketing the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Marketing Plan A written document composed of an analysis of the current marketing situation, opportunities and threats for the firm, marketing objectives and strategy specified in terms of the four Ps, action programs, and projected or pro forma income (and ot...

what is marketing correct answers the activity, set of institutions, and processes for creating, capturing, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large core aspects of marketing correct answers -marketing helps create value -marketing is about satisfying customer NEEDS and WANTS -marketing entails an exchange -marketing requires product, price, place and promotion decisions -marketing can be performed by both i...

what is marketing? correct answers identifying and meeting human and social needs in a way that harmonizes with the goals of the organization three core aspects of marketing correct answers 1. marketing entails an exchange (mutually beneficial trade of things of value) 2. satisfying customer needs and wants (where in the market is the product most relevant, and how can a company target these consumers) 3. creating value through the marketing mix (set of devisions or activities used to respo...

2024 WGU C483 - PRINCIPLES OF MANAGEMENT ACTUAL QUESTIONS AND ANSWERS WITH COMPLETE SOLUTION A value chain is the sequence of activities that begins with raw materials. What result does a value chain end with? Choose 1 answer Supply and demand Operations and logistics Outsourcing or insourcing Delivery of products or services Ans- Delivery of products or services What happens when an effective value chain is created? Choose 1 answer Profit margins are increased. A missi...

Which of the following comparisons between physical goods marketing and services marketing is FALSE? correct answers NOT : In contrast to physical goods marketing, service marketers must manage the timing of demand rather than simply building demand for their products. The most easily recognizable service characteristic is correct answers intangibility Which of the following statements comparing services with physical goods is FALSE? correct answers Services may have tangible characteristi...

Customer Relationship Management (CRM) - Answer-Involves managing all aspects of a customer's relationship with an organization to increase customer loyalty and retention and an organization's profitability CRM Communication Channels - Answer-Text message Instant message Voice mail Voice call Email letter Web order Phone order Meeting Customer service call Twitter Facebook Operational CRM - Answer-Operational CRM - supports traditional transactional processing for day-today front...

BUS2 130, Exam 1, SJSU Drawbacks of portfolio planning include what? - ️️Difficult to execute, time consuming, and costly to implement; Hard to define SBUs and the measurement of relative market share and growth; Helpful for classifying current business. They offer little or no advice for future planning Customer Equity - ️️The sum of the lifetime values of all a company's current and potential customers. companies must manage it carefully, and view customers as assets that nee...

BA 370 Exam 2 | Questions with Verified Answers The computer maker Lenovo started in China but has since expanded its operations. In addition to purchasing IBM's PC division and Motorola's handset business unit, it established parallel headquarters in both Beijing and North Carolina. This is an example of which global entry strategy? direct investment Because the United States imports more goods than it exports, it operates under a(n) trade deficit As noted in your text, the complexity ...

MGT 253 Final Exam | Q & A (Complete Solutions) In an interview, an interviewer can ask questions about: A. Arrest Record B. Prior Convictions C. Religion D. Disability Which of the following information should be obtained in the application/interview process? A. Work History B. Education and Training C. Social Security Number D. All of These When a small business owner is advertising a job, the company needs to attract the/a _________ pool of applicants to choose from. A. Smallest B. Largest ...

HSA 312 Final Exam Who has final responsibility for all aspects of an independent HMO? - board of directors Medical Directors typically have responsibility for: - Utilization management Benefits determination for appeals Quality managment List at least four core operational competencies of a typical managed care information system - Claims payment, Customer services, Benefit configuration & Provider enrollment What is the most common form of claims submission ? - Electronic Wha...