Convenience product - Study guides, Class notes & Summaries

What is the following describing: "The total composite product and service characteristics of marketing, engineering, manufacture and maintenance through which the product and service meet the expectation by the customer." correct answersQuality What are expected intrinsic qualities of foods? correct answersWholesome, fresh, unadulterated, nutritious, tasty, attractive, safe to eat What are some expected extrinsic qualities of foods? correct answersPrice, availability, size, culture/othe...

MGT 103 BATES MIDTERM questions and answers 100% correct marketing started production based; engineers the activity, set of institutions, and processes for creating, communicating, deliver- ing, and exchanging offerings that have value for customers, clients, partners, and society at large Eras of marketing 1. production 2. sales era 3. marketing concept era 4. customer relationship era need precedes a want; underlying necessity -basic physical and psychological needs ...

PKG 485 EXAM 1 2024 WITH 100% CORRECT ANSWERS which department is source of companies income? - correct answer Marketing What is new product? - correct answer -New to the world products -New category entries -New product lines -Product improvements -Repositioning What role does packaging play in new to the world products? - correct answer -usually little packaging involved -afterthought -unless the package is part of the innovation What role does pkging play in new category e...

LATEST Reading TEAS 7 (2024)- SET 3 Farallon islands The farallon islands, or the Devil's teeth, as they are referred to by sailors, are a group of small islands with rocky, barren terrain and treacherous underwater currents, 48 km (30 miles) off the coast of san Francisco, California. Although the islands are small, with a combined total land area of 0.41km2 (0.16 square miles), they are positioned in a major ocean current, which enables them to house dense populations of birds, rodents, ...

MARK-3321 Exam 4 Latest Update with Verified Solutions retailing all the activities directly related to the sale of goods and services to the ultimate consumer for personal, nonbusiness use retailer a channel intermediary that sells mainly to consumers list the types of retailers ownership level of service product assortment price 3 types of ownership retailers independent chain store franchise independent retailer a retailer owned by a single person or partnership and no...

product correct answers Anything that is of value to a consumer and can be offered through a voluntary marketing exchange. What are the 3 components of a product? correct answers - Actual product - Core customer Value - Associated Services core customer value correct answers The basic problem-solving benefits that consumers are seeking. actual product correct answers The physical attributes of a product including the brand name, features/design, quality level, and packaging. associ...

BUSML 3250 Exam 3 Latest Update Already Passed product a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value good has tangible attributes that a consumer's five senses can perceive nondurable good an item consumed in one or a few uses, such as food products and fuel durable good a good that usually lasts over many uses, such as appliances, cars, and ...

Anything that can be offered to a market to satisfy a want or need, including physical goods, services, experiences, events, persons, places, properties, organizations, information, and ideas (not tangible) correct answers product The marketer needs to address five product levels that constitute a __________________. At each level more customer value is added. correct answers customer value hierarchy Customer-Value Hierarchy: The fundamental level is the ____________: the service or benef...

THE FUTURE OF BUSINESS, 4TH CANADIAN EDITION BY LAURA ALLAN, CHRISTOPHER HARTT Which of the following terms best describes an organization that provides goods and services in an effort to earn a profit? a. a not-for-profit b. the government c. a charity d. a business ANS: D PTS: 1 REF: 12 OBJ: 1 BLM: Remember 2. What do gasoline for a car, ketchup for french fries, and a lady’s scarf have in common? a. They are services. b. They are goods. c. They are “mixed message” prod...

Test Bank for Marketing Research 12e 12th Edition by Carl McDaniel, Roger Gates. ISBN 6310. Full Chapters test bank included 1 Steps in Creating Market Insights and the Growing Role of Marketing Analytics 1 Marketing Research and Developing Market Insights 1 Marketing Research Defined 2 Importance of Marketing Research to Management 2 Understanding the Ever-Changing Marketplace 3 Social Media and User-Generated Content 3 Proactive Role of Marketing Research 4 Marketing An...