Consumer behavior - Study guides, Class notes & Summaries

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Consumer Behavior, 7e Wayne Hoyer, Deborah MacInnis, Rik Pieters (Test Bank)
  • Consumer Behavior, 7e Wayne Hoyer, Deborah MacInnis, Rik Pieters (Test Bank)

  • Exam (elaborations) • 267 pages • 2023
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  • Consumer Behavior, 7e Wayne Hoyer, Deborah MacInnis, Rik Pieters (Test Bank) Consumer Behavior, 7e Wayne Hoyer, Deborah MacInnis, Rik Pieters (Test Bank)
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Summary Marketing for premasters 2nd Midterm Tilburg University 8th edition Summary Marketing for premasters 2nd Midterm Tilburg University 8th edition
  • Summary Marketing for premasters 2nd Midterm Tilburg University 8th edition

  • Summary • 32 pages • 2023
  • Summary Marketing for premasters 2nd Midterm Tilburg University, chapter 7 until 14. Regarding the book consumer behavior 8th edition.
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Book summary Consumer Behavior
  • Book summary Consumer Behavior

  • Summary • 43 pages • 2023
  • Book summary of the required chapters for Consumer Behavior
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summary of all necessary materials for Consumer Behavior
  • summary of all necessary materials for Consumer Behavior

  • Summary • 33 pages • 2022
  • summary of all necessary materials for Consumer Behavior; lecture notes, seminar notes, knowledge clips, articles, book.
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Test Bank for Microeconomics, 23rd Edition by Campbell McConnell
  • Test Bank for Microeconomics, 23rd Edition by Campbell McConnell

  • Exam (elaborations) • 3982 pages • 2023
  • Test Bank for Microeconomics, 23rd Edition 23e by Campbell McConnell, Stanley Brue and Sean Flynn. Full Chapters test bank are included (Chapter 1 to 28) PART ONE: INTRODUCTION TO ECONOMICS AND THE ECONOMY Chapter 1: Limits, Alternatives, and Choices Chapter 2: The Market System and the Circular Flow PART TWO: PRICE, QUANTITY, AND EFFICIENCY Chapter 3: Demand, Supply, and Market Equilibrium Chapter 4: Market Failures Caused by Externalities and Asymmetric Information Chapter 5: ...
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MKTG 4204 Consumer Behavior Final Exam notes
  • MKTG 4204 Consumer Behavior Final Exam notes

  • Exam (elaborations) • 11 pages • 2023
  • CB Study Guide for Final Exam Test is comprehensive but mostly from Chapters 9-16 Why is value important to shoppers?  Value is what consumers ultimately pursue, because valuable actions address motivations that manifest themselves in needs and desires. Value captures how much gratification a consumer receives from consumption. Compare hedonic and utilitarian value. o Utilitarian Value-  Derived from a product that helps the consumer solve problems and accomplish tasks that are a ...
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Summary Marketing for Pre-master Midterm 1 Chapter 1 - 6
  • Summary Marketing for Pre-master Midterm 1 Chapter 1 - 6

  • Summary • 34 pages • 2024
  • A summary of the book Hoyer/MacInnis/Pieters' Consumer Behavior, 8th Edition which is required to study for the course Marketing for pre-master when following the pre master Marketing Management at Tilburg University. The chapters 1 until 6 are summarised which are required to know for the first mid term of the course.
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Marketing for Premaster (Consumer Behavior) Summary (Failed = Money Back!) Marketing for Premaster (Consumer Behavior) Summary (Failed = Money Back!)
  • Marketing for Premaster (Consumer Behavior) Summary (Failed = Money Back!)

  • Summary • 90 pages • 2022
  • Summary of all the relevant chapters to pass the Marketing for Premaster course! Summary structure is based on the course structure. Samenvatting van alle relevante hoofdstukken om het vak Marketing for Premaster te halen. Structuur is gebaseerd op de course structure.
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