Cob 300 - Study guides, Class notes & Summaries

Process - Any set of activities performed by an organization that takes inputs and transforms them into outputs ideally of greater value to the organization than the original inputs. The output of many processes are services.Converts investment in resources to value for which customers pay. A good process: Adds value, keep costs as low as possible Process: Basic performance Measures - Cycle time: average time between completions of successive units. Determined by bottleneck. Determine...

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Marketing: total market and target market numbers Ans 57 million and 2.5 million Marketing: Targeted Demographics, etc Ans middle class, 20-50 y/o, hygiene conscious Marketing: Why are we selling to CVS, RiteAid and Home Goods instead of Walmart and Target? Ans We would have to sell to them at a lower price, meaning we would not make a profit. Our target market shops more at shops like CVS and Rite aid. More difficult to get into a Walmart and Target as a start up company. Marketing:...

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