Buad 307 - Study guides, Class notes & Summaries

BUAD 307 Final Exam Questions With Correct Answers Understand basic types of social media (3) - answerThree types of social media that all aim to 1) allow members to promote themselves 2) allow sites to gain members 3) allow companies to promote products/services to potential consumers on the site. The three types of social media are Social Networks, Media-Sharing Sites, and Thought Sharing Blogs. Social networks are like facebook or linkedin where users to promote relationships, professio...

BUAD 307 FINAL Exam Questions With Correct Answers CONTAGIOUS - answerCONTAGIOUS What did Apple decide to do with respect to the logo on its PowerBook laptop? - answermade the logo on the cover upside down when closed but right-side up when open so that the brand becomes public What does "social proof" involve? - answerpeople often observe those around them in order to make their own decisions, so something has to be made public in some aspect in order to be socially proved What was o...

USC BUAD 307 Final Exam Questions With Correct Answers Three Dimensions of a Product - answerAugmented, Core, Branded Difference between services and tangible goods - answerIntangibility, Inseparability, Heterogeneity, Perishable 4 Elements of a Successful CSM Program - answerOffering, Funding Mechanism, Employee Management, System Support Differentiate between Product Width and Depth - answerBreadth: Number of product lines offered by a firm Depth: Number of categories within a product...

BUAD 307 Final Study Guide- Wasiak *Positioning: Format/templates, what questions must the positioning statement answer for the consumer, evaluation criteria - answerIt is the platform upon which all brand activity is built Must be the driving force within the company and the platform upon which all customer communications, interactions and experiences are based. Think about who the product is for (personas) and what it does for them that the competitors can't do *Positioning map - answe...

BUAD 307 Final Exam Questions With Correct Answers Primary research vs secondary research - answerresearch that you design and conduct yourself. Secondary research involves using information that others have already put together. Primary research methods: exploratory vs. precision - answerExploratory: Observation, in- depth interviews, focus groups, projective techniques Precision: Experiments, surveys, panel, scanner data Primary research methods - answerSurveys Open vs. closed-ended: p...

BUAD 307 Final Exam Questions With Correct Answers Types of competitive advantage - answerCost Product/Service Differentiation Niche Strategies Steps in consumer decision making - answerProblem Recognition --> Information Search --> Evaluation of Alternatives --> Purchase --> Postpurchase Evaluation/Behavior Types of factors influencing buying decision - answerCultural Societal Individual Psychological Marketing implications of High-Involvement Decisions - answerExtensive ...

BUAD307 Final Exam Questions With Correct Answers Brand equity - answerFoundational core, company's most valuable asset Truths of Brand Equity - answerIt is an art Separates brand from products Explains its value, roadmap of building it Positioning Statement - answerBlueprint of brand equity Brand scorecard Keller's Brand Equity Model - answer1. Salience: Identity (Who are you?) - Bottom 2. Performance & Imagery: Meaning (What are you?) 3. Judgments & Feelings: Response (What about y...

Lecture Notes for Price- USC Marshall

Lecture notes for Product and Services