Bcg growth model Study guides, Class notes & Summaries

Product Manager Certification (AIPMM, 2023) | Questions & 100% Verified Answers Product Manager Certification (AIPMM, 2023) | Questions & 100% Verified Answers Agile Theory - ANSWER - Holds that Agile is designed to follow a non-linear path more closely approximated to that of new product development instead of the more predictable path of manufacturing, which typically follows a serial process. Alpha Test - ANSWER - Alpha test is the first formal test of a newly developed hardware or softw...

TIna worked with a packaging company, Company X, to create a new method for processing mixed paper waste into recyclable product for resale. Another packaging company, Company Y, a competitor of Company X, has also approached and offered to help Ana develop recyclable product for resale. Ana knows that helping Company Y will automatically reveal the newly learned techniques to its competitor, Company X. Which ethical dilemma does this raise for this owner? - Answer Nondisclosure What is the...

Ansoff Matrix Ans: a decision making tool used to analyse a firms potential for growth Abell's Framework Ans: 3 questions, what are the customers of the organisation ? How can the organisation meet the needs of its customers ? What techniques are employed by the organisation to meet these needs ? BCG Matrix Ans: a means of analysing the product portfolio and informing decision making about possible marketing strategies Business Model Canvas Ans: A strategic management tool to quick...

If a car company releases an affordable model, but the vehicle is only available in white, would it be successful in today's market? a. No, because consumers have specific wants b. Yes, the vehicle will be affordable c. No, white color is not appealing d. Yes, there is always a market for any product a. No, because consumers have specific wants What is the American Market Association's definition of marketing? a. The activity, set of institutions, and processes for creating, commu...

MKTG 3340 Definition of Marketing - correct answer An organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organizations and its stakeholders For Marketing to occur - correct answer 1)Two or more parties with unsatisfied needs 2) A desire and ability on their part to be satisfied 3) A way for parties to communicate 4) Something to exchange Customer Need vs. Want - ...

MKTG 3340 Definition of Marketing - correct answer An organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organizations and its stakeholders For Marketing to occur - correct answer 1)Two or more parties with unsatisfied needs 2) A desire and ability on their part to be satisfied 3) A way for parties to communicate 4) Something to exchange Customer Need vs. Want - co...

WGU D077 Concepts in Marketing, Sales, and Customer Contact Exam Questions and Answers Graded A+ TIna worked with a packaging company, Company X, to create a new method for processing mixed paper waste into recyclable product for resale. Another packaging company, Company Y, a competitor of Company X, has also approached and offered to help Ana develop recyclable product for resale. Ana knows that helping Company Y will automatically reveal the newly learned techniques to its competitor, Co...

Chapter 02 Elements of Marketing Strategy, Planning, and Competition True / False Questions 1. Value is defined by the customer. True False 2. A benefit is some type of utility that a company and its products provide for customers. True False 3. Starbucks is known to have shops located across the street from each other. It appears that the coffee shop chain is offering place utility. True False 4. Samsung's first value proposition when the ...

Product Manager Certification – AIPMM Exam with Complete Questions and AnswersProduct Manager Certification – AIPMM Exam with Complete Questions and AnswersAgile - ANSWER-An umbrella term used to describe a group of iterative incremental product development principles and methodologies that support the Agile Manifesto Agile Manifesto - ANSWER-A conceptual framework that emphasizes four central values and twelve supplemental principles encompassing an iterative and people orientated approa...

ARE 112 FINAL EXAM QUESTIONS AND ANSWERS Internal and external analysis is found in: a. BCG Growth-Share Matrix b. MECE c. Balance Scorecard d. ERP and CRM analysis e. SWOT - CORRECT ANSWER-e. SWOT One the ways (term(s) or word(s) Mintzberg described the world of a manager was (were): a. linear b. two of the answers are correct c. all three answers are correct d. typology e. myths - CORRECT ANSWER-b. two of the answers are correct -- typology and myths One of the barriers to s...