Apr 241 Study guides, Class notes & Summaries

APR 241 EXAM 3 question with complete solutionsPublics group of people with shared interests. An organization publics either have an effect on the organization, are affected by the organization General Public Everyone, like a community park Organization Group of people organzied in pursuit of a mission such as unions, schools, churches, clubs. Public relations Management of communication between an organization and its publics, or the strategic communication process that bui...

APR 241 Liberty University -APR 241 test 2 part 2 with complete solutionsMarketing Public Relations (MPR) the use of public relations activities as a marketing tool opinion sampling A form of public relations research in which consumers provide feedback via interviews, toll-free phone lines, focus groups, and similar methods. reputation management In public relations, the name of the long-term strategic process to manage the standing of the firm with various publics publicity ...

APR 241 Test 2 Liberty University - Question and answers correctly solved APR 241 Test 2 formative research - correct answer research conducted at the beginning of the planning process, or during the implementation of a plan analytics - correct answer a field of data analysis used to describe, predict, and improve how organizations communicate with publics summative research - correct answer research conducted at the end of a campaign or program to determine the extent that objective...

APR 241 Test 2formative research - correct answer research conducted at the beginning of the planning process, or during the implementation of a plan analytics - correct answer a field of data analysis used to describe, predict, and improve how organizations communicate with publics summative research - correct answer research conducted at the end of a campaign or program to determine the extent that objectives and goals were met major areas of PR research - correct answer situation, or...

APR Test 4 (Final Exam)Research - correct answer A controlled, objective and systematic gathering of information for the purpose of describing and understanding. Research - correct answer What strategy is used to achieve credibility with management, define audiences and segment publics, formulate strategy, test messages, prevent crisis, monitor the competition, generate publicity, and measure success? Researching Planning Implementing Evaluating - correct answer What does RPIE stand for...

APR 241 Liberty University -apr 241 verified/passed While the R in the RPIE, RACE and ROPE mnemonics all stand for "research," the E stands for _____________, which is a form of research in itself.a. Execution b. Estimation c. Evaluation d. Effecting - correct answer c Which type of research, usually done at the beginning of the planning process, helps you formulate your public relations campaign?a. Informal research b. Formative research c. Casual research d. Primary research - correct an...

APR 241 TEST 3 STUDY GUIDE (2024) QUESTIONS WITH CORRECT ANSWERS!!

APR 241 Liberty University -APR 241 Test 1 well answered rated A+publicity/press agentry model - correct answer communication is mostly one-way, initiated by an organization with little concern for accuracy or completeness public information model - correct answer communication is mostly one-way, initiated by an organization to inform publics with truthful and accurate information two-way asymmetrical model - correct answer communication is two-way but unbalanced, with the organization usi...

APR 241 Test 2 questions well answered graded A+formative research - correct answer research conducted at the beginning of the planning process, or during the implementation of a plan analytics - correct answer a field of data analysis used to describe, predict, and improve how organizations communicate with publics summative research - correct answer research conducted at the end of a campaign or program to determine the extent that objectives and goals were met major areas of PR resea...

Chapter 8 APR 241 Liberty University - Question and answers verified to pass Chapter 8 APR 241 Copywriter Person who creates the worlds and concepts for ads and commercials art director Along with graphic designers and production artists, determines how the ad's verbal and visual symbols will fit together creative director Head of a creative team of agency copywriters and artists who is assigned to a clients business and who is ultimately responsible for the creative product...