Amazon lesson 1 Study guides, Class notes & Summaries

REVISED STUDY GUIDE FOR FNAN522 Exam I Preparation. 1 FINANCE 522 EXAM I PREPARATION 1. What are the two requirements for a firm to be successful discussed in the 5-minute lesson for success? 1. All successful companies identify, create and deliver products or services that are highly valued by their customers. These products or services are so highly valued by the companies or customers that they choose to purchase them from the successful company rather than from its competitors. This ...

Chapter 2 Strategy and Technology: Concepts and Frameworks for Achieving Success Chapter Introduction This chapter describes competitive advantage and explains how IT acts as an enabler of competitive advantage. It describes the limitations of technology-based competition and emphasizes the need for sustainable competitive advantage. The chapter discusses the value chain and the role of brand, scale, data and switching cost assets, differentiation, network effects, and distribution channe...