Advertising campaign - Study guides, Class notes & Summaries
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APR 241 Final questions well answered graded A+
- Exam (elaborations) • 26 pages • 2024
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APR 241 Final questions well answered graded A+ 
How do you create great advertising? 
resonance, relevance 
 
 
resonance 
attention/wow, can be visual, verbal, the idea, or a synergy, can be informational or transformational 
 
 
 
relevance 
ads must be relevant to the strategy 
 
 
creative strategy (lecture definition) 
-the basic problem advertising will address 
-what the ad must do to meet the marketing objectives 
 
 
objective of the advertising 
a specific communication task an ad cam...
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Hootsuite Platform Certification Exam Questions and Correct Answers | Latest Update
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Hootsuite Platform Certification 
Exam Questions and Correct 
Answers | Latest Update 
Which of the following actions can not be done in the Hootsuite 
Planner? 
1 - ANSWER : *performing a geo-search 
rescheduling a post 
composing a post 
editing a post 
In Hootsuite's Promote feature, what are automation triggers 
used for? 
2 - ANSWER : *Analyzing the performance of past posts in bulk, 
in order to recommend candidates for paid promotion. 
Automatically stopping an advertising campaign ...
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Test Bank for Marketing Communications, 2nd Edition Eagle (All Chapters included)
- Exam (elaborations) • 38 pages • 2024
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Complete Test Bank for Marketing Communications, 2nd Edition by Lynne Eagle, Barbara Czarnecka, Stephan Dahl, Jenny Lloyd ; ISBN13: 9780429447044. (Full Chapters included Chapter 1 to 18)....1. Marketing communications as a strategic marketing tool 
2. Introducing communication 
3. Ethical issues and current challenges 
4. Analysing the integrated marketing communications environment 
5. Creativity and creativity tactics 
6. The IMC client-agency relationship 
7. IMC and branding 
8. Traditional...
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Solutions for Marketing Communications, 2nd Edition Eagle (All Chapters included)
- Exam (elaborations) • 147 pages • 2024
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Complete Solutions Manual for Marketing Communications, 2nd Edition by Lynne Eagle, Barbara Czarnecka, Stephan Dahl, Jenny Lloyd ; ISBN13: 9780429447044. (Full Chapters included Chapter 1 to 18)....1. Marketing communications as a strategic marketing tool 
2. Introducing communication 
3. Ethical issues and current challenges 
4. Analysing the integrated marketing communications environment 
5. Creativity and creativity tactics 
6. The IMC client-agency relationship 
7. IMC and branding 
8. Trad...
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WGU C201 Study Set Latest 2022 Already Graded A
- Exam (elaborations) • 17 pages • 2022
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WGU C201 Study Set Latest 2022 Already Graded A 
Which part of the organizing process aids in effective and efficient progress toward planned goals and often results in changes within the organization? Evaluating results 
What is the result of a company increasing the delegation of authority and the span of control? Increased decision-making authority given to employees 
Which two key elements does an effective organization include? Human interaction Structure 
Why does a line organizational str...
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COMM 225 – TEST BANK SUPPLEMENTARY PROBLEMS WITH PARTIAL SOLUTION ANSWERS OF SOME OF THE PROBLEMS PART – 2 (Concordia University) 2024
- Exam (elaborations) • 44 pages • 2023
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COMM 225 – TEST BANK SUPPLEMENTARY PROBLEMS WITH PARTIAL SOLUTION ANSWERS OF SOME OF THE PROBLEMS PART – 2 (Concordia University) 2024 
OF THE PROBLEMS PART – 2 (Concordia 
University) 2024 
1 
SECTION 1. LINEAR PROGRAMMING FORMULATIONS 
1.1) (Advertising Mix). A department store in Quebec is attempting to decide 
on the types and amounts of advertising it should use. The store has invited 
representatives from the local radio station, television station and newspaper to 
make a prese...
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Hootsuite Platform Certification Exam Questions and Answers 100% Pass
- Exam (elaborations) • 20 pages • 2024
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Hootsuite Platform Certification Exam 
Questions and Answers 100% Pass 
Which of the following actions can not be done in the Hootsuite Planner? 
1 - Correct Answer ️️ -*performing a geo-search 
rescheduling a post 
composing a post 
editing a post 
In Hootsuite's Promote feature, what are automation triggers used for? 
2 - Correct Answer ️️ -*Analyzing the performance of past posts in bulk, in order to 
recommend candidates for paid promotion. 
Automatically stopping an advertising cam...
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Certification II Question and answers 100% correct
- Exam (elaborations) • 26 pages • 2024
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Certification II Question and answers 100% correct What are the consequences of selecting "Managed by MediaMath"? - correct answer A MM team member will contact your agency sales contact regarding the campaign within three business days. The campaign will not be executed until you have received a notification by MM. 
 
What settings lock at a campaign level once a campaign is live or start date passes? - correct answer Start Date, Goal Type, Currency, and Time Zone 
 
How do you decide a c...
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ARE 136 FINAL 1 EXAM 2023/2024 WITH 100% CORRECT ANSWERS
- Exam (elaborations) • 27 pages • 2023
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Mobile marketing - correct answer Directing advertising and IBP campaigns to consumers' mobile devices. 
 
Advertising - correct answer 1.A Paid 
2.Mass mediated(not face to face) 
pt to persuade. 
 
Client/sponsor - correct answer Company or organization that pays for the advertising 
 
Integrated brand promotion (IBP) - correct answer The use of various promotional tools, including advertising, in a coordinated manner to build and maintain brand awareness, Identity, and preference. ...
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2024 Google Analytics Individual Qualification Exam Actual Questions and Answers Complete and Verified 100%
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2024 Google Analytics Individual Qualification Exam Actual Questions and Answers Complete and Verified 100% 
 
 
What feature collects company-specific data such as Member Status? 
 
A. Custom Filter 
B. Event Tracking 
C. Custom Dimension 
D. Custom Metric Ans- C. Custom Dimension 
 
Which kinds of hits does Google Analytics track? 
 
A. Pageview 
B. Event 
C. Transaction 
D. All of the above Ans- D. All of the above 
 
To recognize users across different devices, what feature must be enabl...
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