Adv 318j - Study guides, Class notes & Summaries
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ADV 318J Test 1 Questions | 100% Correct Answers | Verified | Latest 2024 Version
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ADV 318J Test 1 Questions | 100% Correct 
Answers | Verified | Latest 2024 Version
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ADV 318J (Wilcox) Exam 3 2023 with latest update
- Exam (elaborations) • 19 pages • 2023
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Psychographics emphasizes correct answersactivities, interests, and opinions (AIOs) 
 
Psychographics created 1960 to give insight into correct answersconsumer motivation 
 
The AIO approach usually results in correct answerslifestyle segmentation 
 
Psychographics example for one product category correct answersPillsbury "What's Cookin" 
 
For more that one product category use correct answersVALS segments (Values and Lifestyles) 
 
VALS system developed by ? and marketed by ? correct answer...
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ADV 318J Exam 1 (Wilcox) 2023 with 100% correct answers
- Exam (elaborations) • 23 pages • 2023
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mobile marketing correct answersthe new world of advertising and IBP; funnels consumers to retail sites and online shopping and purchasing 
 
advertising correct answers-a communications process/identified source using paid media to reach a selected audience with a persuasive message 
Criteria: 
-paid for 
-delivered via mass media 
-attempting persuasion 
*does not include PSAs (noncommercial) 
 
Integrated Brand Promotion correct answersprocess of using a wide range of promotional tools that w...
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ADV 318J Wilcox exam-4 | Questions and Correct Solutions | latest Update 2024/2025 | Graded A+
- Exam (elaborations) • 13 pages • 2024
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ADV 318J Wilcox exam-4 | Questions 
and Correct Solutions | latest Update 
2024/2025 | Graded A+ 
Which of the following is not a component of the IBC strategy? - Answer 
-Testing 
Media 
Creative 
Budgeting 
ALL OF THE ABOVE are components of the IBC strategy 
Which of the following is not helpful in determining a good ad concept? 
- Answer -Will it work on a billboard? 
According to the richards richards group, ____ is currently the leader is 
US digital ad 
spending - Answer -Google 
Accordin...
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ADV 318J Test 1 Questions | 100% Correct Answers | Verified | Latest 2024 Version
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Brand promotion can be identified as... - the coordination of various promotional tools to create 
widespread brand exposure. 
The two major components of the mass-mediated communication model are what? - 
1. production 
2. reception 
Brad and his wife, Carla, are watching a commercial they have never seen before. Brad thinks the 
commercial is humorous, however Carla does not and finds it uninteresting. This example illustrates.. - 
that ads are interpreted differently based on a person's exp...
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ADV 318J Exam 4 (Wilcox) 2023 with 100% correct answers
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ad campaign correct answers-a series of at least 3 ads 
Criteria: 
-strong idea 
-reinforces/supports the central theme/concept 
-each ad can stand on its own merits 
 
good ad concept criteria correct answersCriteria: 
-meets overall advertising objectives 
-follows the positioning strategy 
-stops readers/viewers 
-rewards readers/viewers 
 
headline styles correct answerstypes: 
-states a benefit 
-indirect; for the involved reader 
-question/challenge 
-news-oriented 
 
subhead correct answe...
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ADV 318J: Exam 2 (Wilcox) Test | Questions and Correct Answers | latest Update 2024/2025 | Graded A+
- Exam (elaborations) • 12 pages • 2024
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ADV 318J: Exam 2 (Wilcox) Test | 
Questions and Correct Answers | 
latest Update 2024/2025 | Graded 
A+ 
account planner - Answer -in an advertising agency, the professional 
who synthesizes all relevant consumer research and uses it to help the 
team design a coherent advertising strategy for a client's brand or 
product 
account services - Answer -a team of agency managers that identifies 
the benefits a client's brand offers, its target audiences, and the best 
competitive positioning, and ...
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ADV 318J DUDO PASSED Exam Questions and CORRECT Answers
- Exam (elaborations) • 9 pages • 2024
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What is the key challenge for advertising? - To effectively communicate the brand. 
True or false: Advertising can be a persuasive message about an idea; advertising isn't only 
about products? - True. Advertising can be for a product, service, person, etc. 
What do clients demand for advertising to be considered effective? - Clients demand 
that advertisements produce demonstrable results. Coolness alone is not a result. 
True or false: Advertisements have a single meaning? - False. Advertis...
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ADV 318J- exam 1 test, ADV 318J Exam 1 (Wilcox) | Questions and Correct Answers | Latest Update 2024/2025 | Graded A+
- Exam (elaborations) • 33 pages • 2024
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ADV 318J- exam 1 test, ADV 318J 
Exam 1 (Wilcox) | Questions and 
Correct Answers | Latest Update 
2024/2025 | Graded A+ 
the research studies presented in class supported the general notion 
that cigarette advertising: - Answer -was important to brand preference 
and was not related to overall increases in consumption 
most people in the US say they like advertising because - Answer - 
advertising is fun, it helps them with product information, it supports 
the media they use 
advertising has b...
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ADV 318J Wilcox Exam 1 - Chapter 18 | Questions and correct Solutions | Latest Update 2024/2025 | Graded A+
- Exam (elaborations) • 10 pages • 2024
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ADV 318J Wilcox Exam 1 - Chapter 
18 | Questions and correct Solutions 
| Latest Update 2024/2025 | Graded 
A+ 
Public relations - Answer -A marketing and management function that 
focuses on communications that foster goodwill between a firm and its 
many constituent groups 
What is the role of public relations? - Answer -To foster goodwill 
between a firm and its many constituent groups 
What percentage of employment of PR managers and specialists is 
expected to grow by 2020? - Answer -20 per...
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