Uta mark 3321 - Study guides, Class notes & Summaries

MARK 3321 UTA Richarme Chapter 12 Questions and Answers Already Passed Services can't be touched, consumed, or felt in the same way as goods. This is an example of _______. Intangibility Services can't be stored, warehoused, or inventoried. This is an example of _______. Perishability Services tend to be less standardized and uniform than goods. This is an example of _______. Heterogeneity The consumer must be present for the consumption of services. This is an example of _____...

MARK 3321-UTA-Online-Exam 2(Ch7-10) 2023...

Advertising is _______ , _______ communication through various mass media. -Answer Paid; nonpersonal Which of the following are true about the effects of advertising on market share? -Answer Advertising helps establish brand awareness and a certain minimum level of exposure is required to affect purchase habits. Which type of advertising is designed to enhance a company's image rather than to promote a particular product? -Answer Institutional Which type of advertising is designed t...

1. Marketing ANS the activity, set of institutions, and processes for creating, communi- cating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large 2. Exchange ANS people giving up something in order to receive something else they would rather have 3. Exchange Conditions ANS 1. There must be at least two parties. 2. Each party has something that might be of value to the other party. 3. Each party is capable of communication and deli...

Boar's Head deli meats is sold in many grocery stores and restaurants, while Archer Farms deli meats is owned by Target and only available there. Boar's Head is a(n) _______________ brand, while Archer Farms is a(n) _______________. captive, manufacturers' captive, private manufacturers', private manufacturers', captive none of the above - manufacturers', private A European dairy that is famous for its rich ice creams has introduced basil, tomato, fennel, and oreganoflavored ice cr...

MARK 3321 UTA Online Exam 2 (Ch7-10) Actual Exam Questions | 100% Correct Answers | Verified 2024 Version Boar's Head deli meats is sold in many grocery stores and restaurants, while Archer Farms deli meats is owned by Target and only available there. Boar's Head is a(n) _______________ brand, while Archer Farms is a(n) _______________. captive, manufacturers' captive, private manufacturers', private manufacturers', captive none of the above - manufacturers', private A Europ...

Heritage Glass in rural Tennessee expects 60 to 70 percent of its sales to come from regions outside of the United States including the Philippines, Europe, and South America. Heritage Glass has a _____ vision - ANSWER Global Remote geographic locations such as the Bahamas must rely on imported goods since the country cannot produce everything it needs. However, the Bahamas is well known for its cigars and rum, which are exported around the world. The principle that captures this example of...

Marketing the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large Exchange people giving up something in order to receive something else they would rather have Exchange Conditions 1. There must be at least two parties. 2. Each party has something that might be of value to the other party. 3. Each party is capable of communication and delivery. 4. Each party i...

The content of culture includes all of the following except: - attitudes, beliefs, customs, values Many major toy manufacturers now market dolls designed for the African-American market. For example, some Mattel dolls have different skin tones, hairstyles, and facial features that reflect the diversity of black women. This represents an attempt by marketers to consider _______________ subcultures in their marketing strategies. - Ethnic PepsiCo repositioned its Mountain Dew brand based on __...