Transactional selling - Study guides, Class notes & Summaries

MARKETING 351 FINAL CSUF LATEST UPDATE GRADED A+ product life cycle promotional mix the combination of promotional tools—including advertising, public relations, personal selling, sales promotion, and social media—used to reach the target market and fulfill the organization's overall goals promotion Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response AIDA concept and it's appl...

A retailer is advertising its new product line and has designed a campaign that includes social media advertising, print promotional pieces, online promotions, and a special product launch event. Which concept is the retailer using to promote its new product line? Relationship selling Integrated marketing communications Buyer journey Marketing research - ️️Integrated marketing communications A salesperson wants to get to know a prospective customer by establishing ongoing communicatio...

Miami University ISA 235 Final Exam with Complete Solutions Internet of things A world where interconnected, internet-enabled devices or "things" can collect and share data without human intervention. Value Chain: Primary Vs. Support Views a firm as a series of business processes that each add value. Primary: The firm acquiring raw materials, manufacturing, delivering, marketing and selling. Support: Actual firm infrastructure such as HR, Management, Tech. Dept. Data Raw facts t...

Marketing Channel : consists of individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial users Agent or Broker : any intermediary with legal authority to act on behalf of the manufacturer Wholesaler : an intermediary who sells to other intermediaries, usually to retailers; term usually applies to consumer markets Transactional Functions : Buying: Purchasing products for resale or as an agent for supply of ...

WRA Final Exam Review with Verified Solutions Which of the following is a duty ONLY to a client? Loyalty represents interest. Which of the following Services should NOT be performed for a buyer customer? Creating a market analyst of the property the buyer wishes to purchase. Which of the following would a buyer's broker NOT be required to disclose to their client buyer? That the sellers are getting divorced and need to sell the house quickly. Without the written consent of supervising broker...

Personal selling - Business to customer - Answer-People in "sales" that go to hoiuses to sell Transactional selling - Answer-a form of personal selling that focuses on making an immediate sale with little or no attempt to develop a relationship with the customer Relationship selling - Answer-Process of building long term customers by developing mutually satisfying, win- win relationships with customers, building trust and commitment to customers need over time. - focus on creating...

WGU C215 Study Guide – FINAL with correct answers 2023 (New Questions) Total Quality Management (TQM) Philosophy - correct answer 1. customer focus 2. continuous improvement 3. employee empowerment 4. use of quality tools 5. product design 6. process management 7. managing supplier quality Process Capability Index (Cpk) - correct answer Basic function of Six Sigma. Measures the process potential and performance of processes. The higher the range of Cpk, the improved is the ability of...

WGU Sales Management D099 Pre-Assessment Questions With Complete Solutions. A retailer is advertising its new product line and has designed a campaign that includes social media advertising, print promotional pieces, online promotions, and a special product launch event. Which concept is the retailer using to promote its new product line? Relationship selling Integrated marketing communications Buyer journey Marketing research Integrated marketing communications A salesperson wants to g...

A retailer is advertising its new product line and has designed a campaign that includes social media advertising, print promotional pieces, online promotions, and a special product launch event. Which concept is the retailer using to promote its new product line? Relationship selling Integrated marketing communications Buyer journey Marketing research Integrated marketing communications A salesperson wants to get to know a prospective customer by establishing ongoing communication t...

GCU MKT-315 Final Profit Equation - correct answer total revenue - total cost Pricing Strategies - correct answer skimming, penetration and loss leaders Price Skimming Strategy - correct answer The organization starts out with a high price and then slowly lowers it to capture more of the market. The objective is to skimming profits one layer at a time. Price Penetration Strategy - correct answer The organization will offer a low price to increase sales and market share. Price may b...