Trade desk - Study guides, Class notes & Summaries

The economic concept of liquidity is important in digital advertising because: Digital advertising is a marketplace Liquidity measures how quickly an asset can be converted to cash Healthy marketplaces require liquidity All answers apply - ANSWER All answers apply Real-time bidding (RTB): -Cuts out the buyer -Prices online inventory via an auction -Requires a background in stock trading -Favors relationships over efficiency - ANSWER Prices online inventory via an auction

The Trade Desk: Audience Activation Exam Questions And Answers A campaign's strategy depends on the sales cycle of the product being advertised. True False - ANS True Recency plays a more important role in retargeting strategies than with other campaign strategies. True False - ANS True When should you start optimizing? Day 1 Day 7 Day 14 As soon as there is enough data to inform decisions - ANS D When budgets are large, you should focus on more granular targetin...

TRADE DESK: PROGRAMMATIC PRINCIPLES EXAM 2024 UPDATE WITH A LOT OF QUESTIONS WHICH ARE CORRECTLY ANSWERED & ALREADY GRADED A+

The Trade Desk EDGE: Marketing Foundations exam actual questions and answers with complete solution

A campaign's strategy depends on the sales cycle of the product being advertised. : True Recency plays a more important role in retargeting strategies than with other campaign strategies. : True When should you start optimizing? : As soon as there is enough data to inform decisions When budgets are large, you should focus on more granular targeting with your campaign. : False Add data is created equal : False "Data exhaust" refers to data generated as trails or information bypro...

CSAM Exam 52 Questions with Verified Answers What is IAITAM? - CORRECT ANSWER International Association of Information Technology Asset Management What three Key Process Areas serve as the core foundation of the ITAM program? - CORRECT ANSWER 1) Program Management 2) Communication and Education Management 3) Policy Management What are the two ways IT Asset Management is defined? - CORRECT ANSWER 1) Business core competency - serves everyone in an organization 2) Business infrastr...

The Trade Desk EDGE: Marketing Foundations exam | Latest 2024/25

What does "PII" stand for? - ANS Personally Identifiable Information In RTB, a SellSide Platform (SSP) represents the publisher and also hosts an auction on a per impression basis. - ANS True The major difference between a true DSP and an ad network is: - ANS An ad network focuses on both the demand side and supply side As RTB evolves: - ANS The epicenter of power moves from the sell side to the buy side If you are the only one on the marketing plan, your frequency wind...

IMS 486 Trade Desk Marketing Foundations Exam. With complete solution

TRADE DESK EDGE MARKETING FOUNDATION EXAM LATEST UPDATE WITH MULTIPLE, CORRECTLY ANSWERED QUESTIONS ALREADY GRADED A+