The bcg matrix - Study guides, Class notes & Summaries

A correct answers Which is the best question to ask when starting the strategic management process? A) "What is our mission?" B) "How well are we currently doing?" C) "How can we get where we want to be?" D) "Why aren't we doing better?" B correct answers The ability of a firm to consistently outperform its rivals is called ___________. A) vertical integration B) competitive advantage C) strategic intent D) core competency B correct answers General Electric is a complex co...

Advertising - paid placement of announcements and persuasive messages to inform, gain liking/interest, and/or stimulate action Affective (Advertising Objective) - gain interest or liking Aptitude - inborn physical or mental potential or natural ability for learning and proficiency (ex: cognitive abilities, IQ, and verbal abilities) Assurance - includes competence, courtesy, credibility, and security Baby Boomers - age 54 - 72 Behavioral (Advertising Objective) - stimulate action Behavior...

Midterm 1 MKTG 300 CSULB Chapter 1 - correct answer Types of Marketing Management Orientations - correct answer Product, Sales, Market, and Societal Marketing. Product Orientation - correct answer focuses on what they can make best, instead of what the customers want. (what can we do) Sales Orientation - correct answer focuses on what the company can sell. Market Orientation - correct answer focuses on not only internal factors(production, sales) but on external factors (what the c...

D077 Concepts In Marketing, Sales, And Customer Contact Questions And Answers 100% Verified. TIna worked with a packaging company, Company X, to create a new method for processing mixed paper waste into recyclable product for resale. Another packaging company, Company Y, a competitor of Company X, has also approached and offered to help Ana develop recyclable product for resale. Ana knows that helping Company Y will automatically reveal the newly learned techniques to its competitor,...

GMS 723 Final Exam Terms with Complete SolutionsGMS 723 Final Exam Terms with Complete SolutionsGMS 723 Final Exam Terms with Complete SolutionsGMS 723 Final Exam Terms with Complete Solutions Andean Pact - ANSWER-A customs union between Bolivia, Colombia, Peru, and Ecuador Anti-Dumping - ANSWER-Tax charged on an imported product that is priced below normal market prices or below cost ASEAN (Association of Southeast Asian Nations) - ANSWER-A free trade agreement between Indonesia, Thailan...

Product Manager Certification – AIPMM Exam Questions and Answers 100% Pass Agile - Answer- An umbrella term used to describe a group of iterative incremental product development principles and methodologies that support the Agile Manifesto Agile Manifesto - Answer- A conceptual framework that emphasizes four central values and twelve supplemental principles encompassing an iterative and people orientated approach to product development. (Also called the Manifesto for Agile Software Deve...

MAN 3025 EXAM 2 FGCU QUESTIONS AND CORRECT ANSWERS LATEST 2024/2025 GRADED A+ . 2 / 8 1. Strategic Positioning/ Sustainable Competitive Advantage: 2. Strategic Management: a process that involves managers from all parts of theorganization in the formulation and the implementation of strategies and strategicgoals 3. Strategic Analysis: the process of analyzing the organization, the environment, and the organization's competitive position and current strategies 4. strategy formulation: ...

Product Manager Certification - AIPMM Review Practice Exam Questions 2024.Graded A+ Agile - correct answer An umbrella term used to describe a group of iterative incremental product development principles and methodologies that support the Agile Manifesto Agile Manifesto - correct answer A conceptual framework that emphasizes four central values and twelve supplemental principles encompassing an iterative and people orientated approach to product development. (Also called the Manifesto for A...

MGT 103 Midterm Review Demil; Questions and Answers 100% Pass Overall marketing department Correct answer-discover consumer needs through research --> satisfy consumer needs through 4ps marketing program --> create products, services, ideas --> put them out into the market to potential consumers --> gather information about their needs --> redo cycle BCG Matrix differences where do we spend the most money? Correct answer-1. Question Marks (apple watch) Low share- hig...

Strategic Planning correct answers Strategy = a matching process between external and internal factors internal = organizations goals and capabilities (focuses on publics, competitive advantage) external = Marketing Opportunities (focuses on consumer trends, economy, nature) Steps in Strategic Planning correct answers 1. Define the company mission statement (corporate) 2. Setting company objectives and goals (corporate) 3. Designing the business portfolio (corporate) 4. Planning m...