Shift in marketing mix - Study guides, Class notes & Summaries

WGU D077 Exam Questions and Answers 100% Correct. What is the main function of marketing? Decreasing expenditures Improving partner relationships Bringing value to customers Increasing productivity - Bringing value to customers Correct! The main function of marketing is to determine what customers value, want, or need, and then to position a product that meets that value. Which set of connections is created by marketers to generate value? Between customers and suppliers Between compani...

WGU D077 Exam Questions and Answers 100% Correct. What is the main function of marketing? Decreasing expenditures Improving partner relationships Bringing value to customers Increasing productivity - Bringing value to customers Correct! The main function of marketing is to determine what customers value, want, or need, and then to position a product that meets that value. Which set of connections is created by marketers to generate value? Between customers and suppliers Between compani...

Promotional Mix correct answers 1) advertising 2) public relations 3) sales promotions 4) personal selling 5) social media promotion correct answers Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response promotional strategy correct answers a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convince buyers that the products offer competitive...

Possession Utility - e.g.) allowing several payment and credit options Depth of Product Line - the store carries a large assortment of each item e.g.) a shoe store that offers running shoes, dress shoes, and children's shoes Limited Service - the store provides some services, such as credit and merchandise return, but not others such as clothing alteration e.g.) General merchandise stores such as Walmart make the customers responsible for shopping, but have salespeople available ...

MGT 6311 Midterm test Shift in marketing mix - correct answer Reach, effectiveness, and efficiency goal of marketing - correct answer to create a product/service that sells GOST hierarchy - correct answer Goals, Objectives(specific metrics), Strategies, tactics aka hierarchy towards achieving goals 5 C's - correct answer Customer, competitors, collaborators, company, context Customer marketing model - correct answer Awareness

how does idea generation play a role in the new product development process? - new product development process: strong new product planning, systematic and customer driven for finding and growing new products STEPS: 1. idea generation 2. idea screening 3. concept development and testing 4. marketing strategy development 5. business analysis 6. product development 7. test marketing 8. commercialization idea generation: starts new product development, the systematic search for new...

CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!! Promotional Mix 1) advertising 2) public relations 3) sales promotions 4) personal selling 5) social media promotion Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response promotional strategy a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convin...

MGT 6311 Midterm Exam Questions and Answers Shift in marketing mix - ANSWER Reach, effectiveness, and efficiency goal of marketing - ANSWER to create a product/service that sells GOST hierarchy - ANSWER Goals, Objectives(specific metrics), Strategies, tactics aka hierarchy towards achieving goals 5 C's - ANSWER Customer, competitors, collaborators, company, context Customer marketing model - ANSWER Awareness Interest/Engagement Ac...

What is the main function of marketing? Decreasing expenditures Improving partner relationships Bringing value to customers Increasing productivity - Bringing value to customers Correct! The main function of marketing is to determine what customers value, want, or need, and then to position a product that meets that value. Which set of connections is created by marketers to generate value? Between customers and suppliers Between companies and media Between com...

Promotional Mix 1) advertising 2) public relations 3) sales promotions 4) personal selling 5) social media promotion Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response promotional strategy a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convince buyers that the products offer competitive advantage advertising mass c...