Real beauty campaign - Study guides, Class notes & Summaries

MARKETING CAMPAIGNS: Real beauty campaign by Dove Last document update:   ago

The campaign aimed at educating the public on the real truth about beauty. Through a survey conducted by the company prior, they discovered that only 2% of women globally found themselves beautiful. T he primary reason for this campaign was to portray the message that women’s unique differences need to be celebrated, rather than ignored, and that physical appearance should be transformed from a source of anxiety to a source of confidence. The message was delivered through Tv commercials, magaz...

MARKETING CAMPAIGNS Last document update:   ago

Campaign Analysis: Mercedes Benz, Grow up campaign The primary sponsor of the campaign was Mercedes Benz. The campaign was launched in 2017 and it was running for the whole of 2017 to 2018. The cam paign was created by Sumo Eleven advertising company and it was directed by a Swedish director Gustav Johansson. The campaign focuses on people caught between the coolness of adolescence and the squareness of adulthood od, who embody the new compacts' attitude towards life. After the campaign was run...