Psychological pricing - Study guides, Class notes & Summaries
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UPenn Marketing 101 Final Questions & Answers, Already Passed!!
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Dynamic Pricing - Answer-Adjusting prices continually to meet the characteristics and needs of 
individuals and situations; setting prices for a good/service based on the demand for it at the 
moment based on the availability of supply 
Uber's Surge Pricing - Answer-Higher demand causes a price multiplier to kick in, increasing rates up 
to 8x the original price. Model: Increase supply, decrease demand 
Target Costing - Answer-Reverse engineer a product based on demand at a certain price point ...
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ACMA Case Management Certifican study help|A+ Graded
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ACMA Case Management Certifican study help|A+ Graded 
When does care coordination begin and end 
Prior to admission for elective procedure - 30-90 days after discharge. 
 
 
Pay for performance models have a greater emphasis on 
Value based purchasing, readmission, Hospital acquired conditions 
 
 
What factors effect value based purchasing? 
quality of care,, reduce adverse events/safety, improving patient experience, efficiency/delivering low cost care. 
 
 
What does the Acronym LACE stand fo...
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BUS-M300 Final Exam Questions And Correct Answers
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BUS-M300 Final Exam Questions And Correct Answers 
 
When is Price Promotion effective? 
When the customer is sensitive to price. 
Inelastic 
% change in demand is LESS THAN % change in price. 
Elastic 
% change in demand is GREATER THAN % change in price. 
-Price increases, revenue decreases 
-Price decreases, revenue increases 
Promotional Pricing 
Price below list or cost for short run sales (discounts and rebates). 
Everyday Low Pricing Strategy 
For price sensitive. 
Customary Pricing 
Tra...
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Psychology of Advertising Exam 1 Questions And Answers ( Verified And Updated )
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Psychology of Advertising Exam 1 Questions 
And Answers ( Verified And Updated ) 
What is advertising? - answerMarketing messages in paid media 
- paid 
- non-personal communication 
- by an identified sponsor 
- using media 
- to inform/persuade/influence the target audience 
Can ads "create" consumer needs? - answerNot necessarily; ads channel needs by reshaping 
them into wants for specific products/services that manufacturers can and promise to supply. 
Functions of advertising - answer1. ...
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PATHOPHYSI D236 CLC 056 DECA Test Terms Questions and Answers 100% Verified 2022-2023
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Psychographic Correct ans - This market segmenting involves studies 
of consumers based on their attitudes, lifestyles, and values. 
Demographic Correct ans - This market segment refers to statistical 
data or information concerning a person's age gender income level 
occupation, etc 
Behavioral Correct ans - This type of market segmentation is based on 
segmenting a market based on segmenting a market based on rate of use, 
shopping patterns or product benefits 
Geographic Correct ans - This m...
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Psychology of Advertising Exam 1 Questions And Answers ( Verified And Updated )
- Exam (elaborations) • 11 pages • 2024
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Psychology of Advertising Exam 1 Questions 
And Answers ( Verified And Updated ) 
What is advertising? - answerMarketing messages in paid media 
- paid 
- non-personal communication 
- by an identified sponsor 
- using media 
- to inform/persuade/influence the target audience 
Can ads "create" consumer needs? - answerNot necessarily; ads channel needs by reshaping 
them into wants for specific products/services that manufacturers can and promise to supply. 
Functions of advertising - answer1. ...
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Marketing 3340 Final Accurate 100%
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Value - ANSWER Perceived Benefits/Price 
 
Value Pricing - ANSWER The practice of simultaneously increasing product and service benefits and maintaining or decreasing price 
 
Costs - ANSWER Psychological 
Temporal 
Monetary 
 
Psychological Costs - ANSWER Mental Energy and stress involved in making purchases and accepting product risks 
 
Temporal Costs - ANSWER Time spent purchasing products and services 
 
Monetary Costs - ANSWER Money spent to receive products and services 
 
Benefits - ANSW...
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PATHOPHYSI D236 CLC 056 DECA Test Terms Questions and Answers 100% Verified 2022-2023
- Exam (elaborations) • 41 pages • 2024
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Psychographic Correct ans - This market segmenting involves studies 
of consumers based on their attitudes, lifestyles, and values. 
Demographic Correct ans - This market segment refers to statistical 
data or information concerning a person's age gender income level 
occupation, etc 
Behavioral Correct ans - This type of market segmentation is based on 
segmenting a market based on segmenting a market based on rate of use, 
shopping patterns or product benefits 
Geographic Correct ans - This m...
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BUAD 332 Final Exam Class Examples 100% Correct
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BUAD 332 Final Exam Class Examples 
 
100% Correct 
 
Example of Marketing in Action JDA, combining direct mail with personalized URL's cost 
JDA $60,000 but yielded high response rate and $13 million in sales 
 
Catalog creates emotional affection 
 
Telephone marketing is a big part of direct marketing 
 
Direct Marketing Example Case Study: Sweet Truth Dental (Omni-Channel)... pay to be the 
first website to come up on someone's page 
 
Where is direct marketing heading Prism advertisement ...
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Marketing 3340 Final Correct 100%
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Value - ANSWER Perceived Benefits/Price 
 
Value Pricing - ANSWER The practice of simultaneously increasing product and service benefits and maintaining or decreasing price 
 
Costs - ANSWER Psychological 
Temporal 
Monetary 
 
Psychological Costs - ANSWER Mental Energy and stress involved in making purchases and accepting product risks 
 
Temporal Costs - ANSWER Time spent purchasing products and services 
 
Monetary Costs - ANSWER Money spent to receive products and services 
 
Benefits - ANSW...
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