Promotional mix elements Study guides, Class notes & Summaries

Promotion - Answer all forms of communication to consumers - Advertising - Personal Selling - Sales Promotion - Public or Community relations - Sponsorship - Answer Promotional mix elements: advertising - Answer a form of one way mass communication about a product, service, or idea, paid for by an identified sponsor personal selling - Answer an interactive form of interpersonal communication designed to build customer relationships and produce sales or sports products, s...

Saylor - Principles of Marketing Exam Questios with 100% Correct Answers When designing a marketing plan, companies should start with which of the following? a. Research b. Customers c. Profit goals d. Product - answerCustomers Advertising, public relations, personal selling, and direct marketing are examples of which aspect of the marketing mix? a. Place b. Price c. Product d. Promotion - answerPromotion Which of the following is bringing offerings to the consumer in a way ...

Promotional Mix correct answers 1) advertising 2) public relations 3) sales promotions 4) personal selling 5) social media promotion correct answers Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response promotional strategy correct answers a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convince buyers that the products offer competitive...

WGU D077 EXAM Study Guide What uncontrollable marketing element provides user input as to how the company delivers upon its value proposition? Quality control inspections Product delivery schedule Competitive elements Consumer feedback -Consumer feedback Which controllable marketing function should a company use to achieve its firm-level goals and to satisfy the target customers' needs and wants? Sales Promotion Production Product -Product Which controllable element is included i...

WGU C201 Chapter 13Promotion - correct answer The function of informing, persuading, and influencing a purchase decision. Integrated Marketing Communications (IMC) - correct answer The coordination of all promotional activities—media advertising, direct mail, personal selling, sales promotion, and public relations—to produce a unified, customer-focused promotional strategy. Promotional mix - correct answer Combination of personal and nonpersonal selling components designed to m...

MKTG 3340 Final - SMU Verified And Latest Answers 2024. What are Some Errors in Communication? - correct answer sources may not adequately transform the abstract idea into an effective set of symbols a properly encoded message may be first sent through the wrong channel and never make it to the intended receiver the receiver may not properly transform the set of symbols into the correct abstract idea feedback may be so delayed or distorted that it is of no use it the sender Encodin...

MKTG 3340 Final - SMU Review Exam Questions 2024. What are Some Errors in Communication? - correct answer sources may not adequately transform the abstract idea into an effective set of symbols a properly encoded message may be first sent through the wrong channel and never make it to the intended receiver the receiver may not properly transform the set of symbols into the correct abstract idea feedback may be so delayed or distorted that it is of no use it the sender Encoding - co...

MKTG Chapter 15: Marketing Communication with Complete Solutions Promotion communication by marketers that informs, persuades, reminds and connects potential buyers to a product for the purpose of influencing an opinion or eliciting a response Promotional Strategy a plan for the use of the elements of promotion: advertising, public relations, personal selling, sales promotion, direct-response communication, and social media Competitive Advantage the set of unique features of a comp...

Chapter 15 Marketing Communications (a.k.a Integrated Marketing Communications) fully solvedIntegrated Marketing Communications - correct answer the careful coordination of all promotional messages to assure the consistency of messages at every contact point where a company needs the consumer Promotion - correct answer any communication by marketers than informs, persuades, or reminds a potentials buyer of a product to influence an opinion or elicit a response Promotion Strategy - correct ...

Which part of the organizing process aids in effective and efficient progress toward planned goals and often results in changes within the organization? (Ans - Evaluating results What is the result of a company increasing the delegation of authority and the span of control? (Ans - Increased number of direct reports per manager Which two key elements does an effective organization include? (Ans - Human interaction, structure Why does a line organizational structure function m...