Modified rebuy Study guides, Class notes & Summaries

Purchasing correct answers The activity of acquiring goods or services to accomplish the goals of an organization goals of formal purchasing org correct answers - uninterrupted flow of materials - manage inventory - improve quality - developing and managing supplier relationships - reduce admin costs - advance firm's competitive position - *ACHIEVE LOWEST TOTAL COST Total cost of ownership correct answers involves more than purchase price: it considers... - *FACTORS THAT DRIVE COST...

solutions Manual for Consumer Behavior: Building Marketing Strategy 14th Edition by David Mothersbaugh, Delbert Hawkins, Susan Bardi Kleiser Marketing definition - ANS-An organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders Inelastic Demand - ANS-A change in price will not significantly affect the demand for the product. ...

CIPS L4M2 Defining Business Need questions correctly answered 2023Types of Purchases new buy, straight rebuy, modified rebuy Straight rebuy purchase Routine purchases of the same products under approximately the same terms of sale Modified rebuy purchase When new-task purchases are changed on repeat orders or straight rebuy purchases are modified New purchase A purchase of an item for the first time Examples of straight rebuy purchases Utilities (gas, water, elec...

business and organizational customers - ANSWER any buyers who buy for resale or to produce other goods and services purchasing managers - ANSWER buying specialists for their employers multiple buying influence - ANSWER several people share in making a purchase decision--perhaps even top management buying center - ANSWER all the people who participate in (or influence) a purchase requisiton - ANSWER a request to buy something purchasing specifications - ANSWER a written description...

CIPS L4M2 Defining Business Need

In B2B markets, it is negotiated pricing vs. fixed pricing which is commonly found in B2C markets. T or F correct answers True When looking at how B2B marketing interacts with B2B strategy, _________ describes what the firm does differently, better, or as well as the best. It can be tied to virtually any value proposition, including price, quality, service, speed or innovation correct answers Advantage When selecting a market, questions revolving around the fit such as "what alternatives ...

Professional Selling Test 1 (2023/2024) Rated A customer strategy carefully conceived plan to maximize customer responsiveness. - a dimension in this strategy is to achieve a better understanding of the customer's buying needs and motives. consumer buyer behavior buying behavior of individuals and households who buy goods and services for personal consumption. types of consumer buying situations habitual, variety-seeking, complex buying business organization buyer behavior:B2B the organizati...

MKTG 400 Exam 2 - Kansas State University Questions and Answers 100% Accurate Organizational Buyers manufacturers, wholesalers, retailers, service companies, not-for-profit organizations, and government agencies that buy products and services for their own use or for resale 3 types of organizational markets Industrial, reseller, government Industrial firms process a product or service they buy before selling it again to the next buyer Resellers Wholesalers and retailers...

QUESTIONS AND ANSWERS

In B2B markets, it is negotiated pricing vs. fixed pricing which is commonly found in B2C markets. T or F correct answers True When looking at how B2B marketing interacts with B2B strategy, _________ describes what the firm does differently, better, or as well as the best. It can be tied to virtually any value proposition, including price, quality, service, speed or innovation correct answers Advantage When selecting a market, questions revolving around the fit such as "what alternatives ...