Mktg201 week Study guides, Class notes & Summaries

Week 8 Discussion: Price the Only Revenue Generator Answer two of the three discussion questions, listed below. 1. Please Identify an example of each of the following: odd-even pricing, prestige pricing, price bundling, and captive pricing. 2. Which pricing strategies have you noticed when you shop? 3. What new products have you purchased in the last two years that were priced using either a penetration or a skimming approach?

MKTG201 Week 6 Peregrine Assessment

MKTG201 Week 6 Peregrine Assessment - Not selected for this assessment

MKTG201 Week 7 Assignment 3

Week 3 Discussion: Target Market and Market-Segmenting Strategies Answer one of the discussion questions, listed below 1. Please describe a product you like that you believe more people should purchase. As a marketer, how would you reposition the product in the customer's mind to increase its purchase? Outline your strategy. Create a new tagline for this product. 2. Think about some of your friends and what you have discovered by visiting their homes. Do they buy different things than you ...

MKTG201 Week 7 Assignment 3

MKTG201 Week 6 Discussion; Integrated Marketing Communications

MKTG201 Week 6 Discussion; Integrated Marketing Communications

MKTG201 Week 6 Discussion; Integrated Marketing Communications

MKTG201 Week 1 Discussion; Introductions