Mktg exam 3340 exam - Study guides, Class notes & Summaries
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MKTG 3340 Exam Questions and Answers (Graded A)
- Exam (elaborations) • 12 pages • 2023
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MKTG 3340 Exam Questions and Answers (Graded A) 
 
MKTG 3340 Exam Questions and Answers (Graded A) 
 
MKTG 3340 Exam Questions and Answers (Graded A) 
 
 
 
Alternative Growth Strategies: 
Marketing Penetration - ANSWER-increase of sales of current products in existing markets, focus on advertising, promotion, and price reductions 
 
Alternative Growth Strategies: 
Market Development - ANSWER-sell existing products to new markets (demographic segments or geographic markets) focus on distributi...
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MKTG 3340 Midterm Written Exam 2024.
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MKTG 3340 Midterm Written Exam 2024. 
Which of the following is Marketing Research used for? 
 
C. To generate, refine, and evaluate marketing actions 
 
F. A, B and C 
 
A. To create the P & L for a product 
 
B. To identify and define marketing problems 
 
D. To monitor marketing performance 
 
E. B, C and D 
E. B, C and D 
 
 
Match the following terms with their definitions: 
 
Information 
 
Data 
 
Insights 
 
Implications
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MKTG 3340 EXAM 1 (1,2,3,5,8) WITH COMPLETE SOLUTIONS 100%
- Exam (elaborations) • 11 pages • 2023
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MKTG 3340 EXAM 1 (1,2,3,5,8) WITH COMPLETE SOLUTIONS 100% MKTG 3340 EXAM 1 (1,2,3,5,8) WITH COMPLETE SOLUTIONS 100%
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MKTG 3340 Verified Exam Questions 2024.
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MKTG 3340 Verified Exam Questions 2024. 
Role of MKTG 
generate profitable revenue 
 
 
When a marketer can describe something/write it down it is called a 
Product Concept 
 
 
 
Brainpower 
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After buying an item we experience what? 
Cognitive dissonance/buyer's remorse 
 
 
cognitive dissonance 
buyer discomfort caused by post purchase conflict 
 
 
Ways to engage consumers, directly 
physically, email newsletters, one to one basis 
 
 
ways to engage consumers indirectly 
social me...
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MKTG 3340 Final Exam Prediction Test 2024.
- Exam (elaborations) • 19 pages • 2024
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MKTG 3340 Final Exam Prediction Test 2024. 
Role of MKTG 
generate profitable revenue 
 
 
When a marketer can describe something/write it down it is called a 
Product Concept 
 
 
 
Brainpower 
Read More 
After buying an item we experience what? 
Cognitive dissonance/buyer's remorse 
 
 
cognitive dissonance 
buyer discomfort caused by post purchase conflict 
 
 
Ways to engage consumers, directly 
physically, email newsletters, one to one basis 
 
 
ways to engage consumers indirectly 
social...
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MKTG 3340 EXAM 1 QUESTIONS AND ANSWERS (GRADED A)
- Exam (elaborations) • 11 pages • 2023
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MKTG 3340 EXAM 1 QUESTIONS AND ANSWERS (GRADED A)MKTG 3340 EXAM 1 QUESTIONS AND ANSWERS (GRADED A)MKTG 3340 EXAM 1 QUESTIONS AND ANSWERS (GRADED A)MKTG 3340 EXAM 1 QUESTIONS AND ANSWERS (GRADED A) 
what is marketing? - ANSWER-the management process involved in identifying, anticipating, and satisfying customer wants profitably 
 
what are the 2 goals of marketing? - ANSWER-1. discover (assess) the needs and wants of prospective customers 
2. satisfy these needs & wants through EXCHANGE (each are...
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MKTG 3340 FINAL EXAM WITH COMPLETE SOLUTIONS 100%
- Exam (elaborations) • 8 pages • 2023
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MKTG 3340 FINAL EXAM WITH COMPLETE SOLUTIONS 100% MKTG 3340 FINAL EXAM WITH COMPLETE SOLUTIONS 100% MKTG 3340 FINAL EXAM WITH COMPLETE SOLUTIONS 100%
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MKTG 3340 (Chaoqun Chen) Exam 1 Review Question and answers 100% correct 2024
- Exam (elaborations) • 51 pages • 2024
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MKTG 3340 (Chaoqun Chen) Exam 1 Review Question and answers 100% correct 2024 
What is marketing? 
a set of processes for creating, communicating and delivering value to customers and for managing customer relationship in ways that benefit the organization and its stakeholders. 
 
 
four requirements for marketing to occur 
1.) Two or more parties (individuals or organizations) with unsatisfied needs 
2.) A desire and ability to satisfy those needs 
3.) A way for the parties to communicate 
4.) ...
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MKTG 3340 FINAL EXAM 2024
- Exam (elaborations) • 14 pages • 2024
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MKTG 3340 FINAL EXAM 2024...
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MKTG 3340 EXAM 3 WITH COMPLETE SOLUTIONS 100%
- Exam (elaborations) • 9 pages • 2023
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MKTG 3340 EXAM 3 WITH COMPLETE SOLUTIONS 100% MKTG 3340 EXAM 3 WITH COMPLETE SOLUTIONS 100%
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