Mktg exam 2 - Study guides, Class notes & Summaries

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MKTG 3340 Orosy SMU Exam 2 (2 part) with Complete Solutions MKTG 3340 Orosy SMU Exam 2 (2 part) with Complete Solutions MKTG 3340 Orosy SMU Exam 2 (2 part) with Complete Solutions How does idea generation play a role in the new product development process - ANSWER-it is stage 2 in the new product development process the new product development process stages - ANSWER-1. new product strategy development 2. idea generation 3. screening and evaluation 4. business analysis 5. devel...

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