Mktg 351 exam questions - Study guides, Class notes & Summaries

CSUF Bus Mktg 351 Exam 1 Review Questions and answers | Latest 2024/2025

CSUF MKTG 351 Exam Questions and Correct Answers Production Orientation - Answer-A philosphy that focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace Sales Orientation - Answer-People will buy more goods and services if aggressive sales techniques are used and that high sales result in high profits Market Orientation - Answer-Social and economic justification for an organization's existence is the satisfaction of customer wants and nee...

CSUF MKTG 351 Exam Questions and Correct Answers Production Orientation - Answer-A philosphy that focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace Sales Orientation - Answer-People will buy more goods and services if aggressive sales techniques are used and that high sales result in high profits Market Orientation - Answer-Social and economic justification for an organization's existence is the satisfaction of customer wants and ne...

Mktg. 351 Exam 1 (Ch's 1-5) Questions and answers latest update

Importance of services to the economy - 55% of all US GDP - 10 out of 11 service sectors increased their revenue last year - Largest gains from Internet and Broadcasting: Google Facebook, Pandora, Spotify, SiriusM --- Interpublic Group - One of the largest How services differs from groups - Intangible - Inseparable - Heterogeneous - Perishable Intangible --- Services cannot be touched, seen, tasted, heard, or felt in the same way as goods. Tangible cues are often used to communicate a s...

Promotional Mix 1) advertising 2) public relations 3) sales promotions 4) personal selling 5) social media promotion Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response promotional strategy a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convince buyers that the products offer competitive advantage advertising mass communication, high ...

MKTG 351 - EXAM QUESTIONS WITH 100% CORRECT ANSWERS|GUARANTEED SUCCESS

CSUF Bus Mktg 351 Exam 1 Review Questions(Chapter 1-7 (Review Questions))With 100% Correct Answers.

If a car company releases an affordable model, but the vehicle is only available in white, would it be successful in today's market? a. No, because consumers have specific wants b. Yes, the vehicle will be affordable c. No, white color is not appealing d. Yes, there is always a market for any product a. No, because consumers have specific wants What is the American Market Association's definition of marketing? a. The activity, set of institutions, and processes for creating, communicat...

CSUF MKTG 351 FINAL EXAM| 207 QUESTIONS AND ANSWERS.