Mktg 3340 exam 2 2024 - Study guides, Class notes & Summaries

EXAM 2 MKTG 3340 MORMANN Question and answers rated A+ 2024 Segmentation - correct answer Aggregate consumers into groups that have similar needs and will react similarly to a marketing action Ways to Segment Consumer Markets (Segmentation Bases) - correct answer 1.Demographics 2. Psychographics 3.Behavioral 4. Geographic Pareto Principle - correct answer 80% of sales comes from 20% of costumers Behavioral (segment of consumer market) - correct answer Benefits Usage 80/20 Pa...

MKTG 3340 Exam #2 STUDY GUIDE TEST 2024.. generate profitable Revenue - correct answer The purpose of marketing is to... B - correct answer Which statement is most likely true about idea generation in the new product development process? A. A company can either develop ideas through internal or external sources but not through both. B. Idea generation is usually followed by procedures that reduce the total number of ideas. C. Most companies set a limit for the number of ideas generated to...

MKTG 3340 EXAM 1 With 100% Correct Answers 2024. what is marketing? - correct answer the management process involved in identifying, anticipating, and satisfying customer wants profitably what are the 2 goals of marketing? - correct answer 1. discover (assess) the needs and wants of prospective customers 2. satisfy these needs & wants through EXCHANGE (each are better off after exchange) what are the 4 requirements for marketing to occur? - correct answer 1. two or more parties with unsa...

MKTG 3340 - Exam #1 Complete Test 2024. What are the goals of marketing? - correct answer 1. Discover the needs and wants of prospective buyers 2. Satisfying these needs and wants through exchanges What is needed for marketing to occur? - correct answer 1. 2 or more parties with unsatisfied needs 2. A desire and ability on their part to have their needs satisfied 3. A way for the parties to communicate 4. Something to exchange The Four P's of Marketing (The Marketing Mix) - correct a...

MKTG 3340 EXAM 1 Correctly And Verified Questions 2024. what is marketing? - correct answer the management process involved in identifying, anticipating, and satisfying customer wants profitably what are the 2 goals of marketing? - correct answer 1. discover (assess) the needs and wants of prospective customers 2. satisfy these needs & wants through EXCHANGE (each are better off after exchange) what are the 4 requirements for marketing to occur? - correct answer 1. two or more parties ...

EXAM 2 MKTG 3340 MORMANN FINAL EXAM STUDY QUESTIONS 2024. Segmentation - correct answer Aggregate consumers into groups that have similar needs and will react similarly to a marketing action Ways to Segment Consumer Markets (Segmentation Bases) - correct answer 1.Demographics 2. Psychographics 3.Behavioral 4. Geographic Pareto Principle - correct answer 80% of sales comes from 20% of costumers Behavioral (segment of consumer market) - correct answer Benefits Usage 80/20 Par...

MKTG 3340 Ch. 2 DSM Final Exam Questions 2024.__________ refers to dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors, and who might require separate products or marketing programs. A. Market segmentation B. A value chain C. Market penetration D. A value delivery network - correct answer A A value chain is best defined as __________. A. company growth that is achieved by increasing sales of current products to current market segments ...

MKTG 3340 Ch. 2 Final Prep Exam 2024. __________ refers to dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors, and who might require separate products or marketing programs. A. Market segmentation B. A value chain C. Market penetration D. A value delivery network - correct answer A A value chain is best defined as __________. A. company growth that is achieved by increasing sales of current products to current market segments witho...

Mktg Again 3340 Final Exam Study Questions 2024. 4 main classes of consumer products (Ch 10) and why it's important - correct answer 1 convenience (purchases frequently, conveniently, minimal effort) 2 shopping (compares alternatives on criteria like price and #) 3 specialties (makes special effort to search out and buy) 4 unsought (knows ab but does not initially want) important cuz the classification affects which products consumers buy and the mktg strategies used Difference ...

MKTG 3340 Besio Summer '18 Exam 2 Question and answers rated A+ 2024 New Product - correct answer new to the world, new to the company, flankers (line extensions and brand extensions), require repositioning, model changes Why new products fail - correct answer poor planning and strategy, poor concept, poor execution, poor use of research, poor technology, poor timing, bad support from channel Why new products succeed - correct answer top-management commitment, start with the consumer—...