Mktg 3340 exam 2 Study guides, Class notes & Summaries
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MKTG 3340 Exam 2 2023 Complete Test 2024 Updated.
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MKTG 3340 Exam 2 2023 Complete Test 2024 Updated. 
What is a marketing channel? 
A set of interdependent organizations that eases the transfer of ownership as products move from producer to business user or consumer 
 
 
Who are channel members/partners? 
Organizations or individuals that participate in the marketing channel. 
 
 
 
Brainpower 
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What are intermediaries? 
Channel members that help move the product from the manufacturer to the final consumer. 
 
 
What are wholesalers? 
...
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MKTG 3340 Exam 2 Questions with Complete Answers Rated A+
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Market Segmentation - aggregate consumers into groups (segments) that have similar needs and will react similarly to a marketing action 
 
Segmentation Strategies - - 1 product w/ multiple target segments (Johnson shampoo for dogs or babies, tums for calcium or antacid) 
- multiple products/ multiple segments (utility mini van vs. excitement sports car) 
- mass customization (dell built to order laptop) 
 
Criteria for effective market segmentation - 1. similarity of needs of potential ...
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MKTG 3340 Exam 2 Questions With Complete Solutions
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Market Segmentation correct answer: aggregate consumers into groups (segments) that have similar needs and will react similarly to a marketing action 
 
Segmentation Strategies correct answer: - 1 product w/ multiple target segments (Johnson shampoo for dogs or babies, tums for calcium or antacid) 
- multiple products/ multiple segments (utility mini van vs. excitement sports car) 
- mass customization (dell built to order laptop) 
 
Criteria for effective market segmentation correct answer: ...
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MKTG 3340 EXAM 2 QUESTIONS WITH COMPLETE SOLUTIONS
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how does idea generation play a role in the new product development process? correct answer: new product development process: strong new product planning, systematic and customer driven for finding and growing new products 
 
STEPS: 
1. idea generation 
2. idea screening 
3. concept development and testing 
4. marketing strategy development 
5. business analysis 
6. product development 
7. test marketing 
8. commercialization 
 
idea generation: starts new product development, the systematic se...
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MKTG 3340 Exam 2 2023 updated to pass
- Exam (elaborations) • 11 pages • 2023
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MKTG 3340 Exam 2 2023 
What is a marketing channel? 
A set of interdependent organizations that eases the transfer of ownership as products move from producer to business user or consumer 
 
 
Who are channel members/partners? 
Organizations or individuals that participate in the marketing channel. 
 
 
 
Brainpower 
Read More 
What are intermediaries? 
Channel members that help move the product from the manufacturer to the final consumer. 
 
 
What are wholesalers? 
Intermediaries that buy prod...
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MKTG 3340 EXAM 2 Test Questions with Complete Solutions
- Exam (elaborations) • 17 pages • 2023
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how does idea generation play a role in the new product development process? - new product development process: strong new product planning, systematic and customer driven for finding and growing new products 
 
STEPS: 
1. idea generation 
2. idea screening 
3. concept development and testing 
4. marketing strategy development 
5. business analysis 
6. product development 
7. test marketing 
8. commercialization 
 
idea generation: starts new product development, the systematic search for new...
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MKTG 3340 Exam 2 With 100% Correct Answers 2023
- Exam (elaborations) • 13 pages • 2023
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MKTG 3340 Exam 2 With 100% Correct Answers 2023
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MkTG 3340 Exam 2 questions fully solved graded A+ 2023/2024
- Exam (elaborations) • 12 pages • 2023
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MkTG 3340 Exam 2 
second dimension - correct answer Companies can't just keep a leadership position based on one aspect of customer values, they need to appeal to TWO customer values. Ex: Walmart- low price, frictionless 
 
retail proposition - correct answer Customers want to buy something they value from someone they trust 
 
superior competitive advantage - correct answer in order to win customers, retailers must offer products and experiences that are better than the competition 
 
Khan Ret...
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MKTG 3340 EXAM 2 QUESTIONS AND ANSWERS 2024
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MKTG 3340 EXAM 2
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MKTG 3340 END OF TERM EXAM 2024.
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MKTG 3340 END OF TERM EXAM 2024.Definition of Marketing - correct answer An organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organizations and its stakeholders 
 
For Marketing to occur - correct answer 1)Two or more parties with unsatisfied needs 
2) A desire and ability on their part to be satisfied 
3) A way for parties to communicate 
4) Something to exchange 
 
Custom...
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