Mgt 6311 marketing exam - Study guides, Class notes & Summaries

MGT 6311 Digital Marketing exam with correct answers 2024 latest update.

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MGT 6311 Midterm Exam Questions and Answers (Graded A)MGT 6311 Midterm Exam Questions and Answers (Graded A)MGT 6311 Midterm Exam Questions and Answers (Graded A) What is the main purpose of marketing? - ANSWER-creation and satisfaction of demand for a product or service (create a product that sells, vs. sell a product) What is the main purpose of digital marketing? - ANSWER-using the internet, social media, and other digital channels to drive demand strategy - ANSWER-set of ideas that ou...

MGT 6311 Midterm Exam Questions and Answers 100% CorrectMGT 6311 Midterm Exam Questions and Answers 100% CorrectMGT 6311 Midterm Exam Questions and Answers 100% Correct Shift in marketing mix - ANSWER-Reach, effectiveness, and efficiency goal of marketing - ANSWER-to create a product/service that sells GOST hierarchy - ANSWER-Goals, Objectives(specific metrics), Strategies, tactics aka hierarchy towards achieving goals 5 C's - ANSWER-Customer, competitors, collaborators, company, co...

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MGT 6311: Digital Marketing - Midterm Exam

MGT 6311 (Digital Marketing) Midterm Exam with Correct Solutions 2024 Marketing - Answer -Creation and satisfaction of demand for a product or service. Digital Marketing - Answer -Utilizing the internet and other digital channels to drive demand for products and services Strategy - Answer -Set of ideas that outline how a product or brand will meet its objectives Tactic - Answer -A specific action or method that contributes to achieving a goal. Components of GOST strategy - Answer -Goals ...

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