Mejo 533 - Study guides, Class notes & Summaries

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MEJO 533: crisis communication Correct 100%(RATED A+)MEJO 533: crisis communication Correct 100%(RATED A+)MEJO 533: crisis communication Correct 100%(RATED A+)MEJO 533: crisis communication Correct 100%(RATED A+)MEJO 533: crisis communication Correct 100%(RATED A+)MEJO 533: crisis communication Correct 100%(RATED A+)MEJO 533: crisis communication Correct 100%(RATED A+)MEJO 533: crisis communication Correct 100%(RATED A+)

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Stakeholders -ANSWER A group or person that is affected by or can affect an organization; relationship between stakeholders and org = interdependence binds the two together Stakeholder theory -ANSWER an org's environment is populated w/ various stakeholders; org survives or thrives by effectively managing these stakeholders Media -ANSWER ALWAYS a stakeholder Stakeholder map -ANSWER Lists all possible stakeholders; allows crisis team to identify stakeholders relevant to crisis Breako...

comprehensive crisis management program (CCMP) - ANSWER How we mitigate crisis to make it back to how things were or better Disaster - ANSWER events that are sudden and seriously disrupt routines of systems -New courses of action to cope -Pose a danger to values and social goals -Large in scale and impactful Crisis - ANSWER potentially hazardous, threatening or damaging natural or manmade situation that poses a threat to life, safety, property, or reputation Four Factor process of cr...

MEJO 533 Final Correct 100%(RATED A+)MEJO 533 Final Correct 100%(RATED A+)MEJO 533 Final Correct 100%(RATED A+)MEJO 533 Final Correct 100%(RATED A+)MEJO 533 Final Correct 100%(RATED A+)MEJO 533 Final Correct 100%(RATED A+)MEJO 533 Final Correct 100%(RATED A+)MEJO 533 Final Correct 100%(RATED A+)MEJO 533 Final Correct 100%(RATED A+)MEJO 533 Final Correct 100%(RATED A+)MEJO 533 Final Correct 100%(RATED A+)MEJO 533 Final Correct 100%(RATED A+)MEJO 533 Final Correct 100%(RATED A+)MEJO 533 Final Corr...

what makes something news worthy? -ANSWER timeliness, proximity, impact, prominence, oddity, relevance, conflict. golden hour -ANSWER one hour rule for responding to crisis form -ANSWER how the response should be prepared strategy -ANSWER how the response is executed stealing thunder -ANSWER organization reports crisis before news sources, making them seem more credible interim processing -ANSWER how the crisis affects the organization imediately, sometimes need to hire new people...

integrated marketing communications - ANSWERcoordination of promotion and other marketing efforts for maximum informational and persuasive impact communication - ANSWERsharing of meaning through the transmission of information source - ANSWERperson, group or organization with a meaning it tries to share with a receiver or an audience receiver - ANSWERindividual, group or organization that decodes a coded message coding process - ANSWERconverting meaning into a series of signs or symb...