Mass customization - Study guides, Class notes & Summaries
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Exam (elaborations) MKT305 Principles of Marketing Chapter 7 Customer Value-Driven Marketing Strategy: Creating Value for Target Customers
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) Companies know they cannot appeal to all buyers in the marketplace, or at least not in the 
same way. Reasons for this include all of the following EXCEPT ________. A) buyers are too numerous 
B) companies vary widely in their abilities to serve different market segments 
C) buyers are varied in their needs and buying practices 
D) companies need more information to offer the right products to the right customers 
E) buyers are widely scattered 
Answer: D 
Skill: Concept 
Objective: LO 7.1: D...
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CTD BUS 231 EXAM 2 || With Complete Questions & Solutions (Rated A+)
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CTD BUS 231 EXAM 2 || With Complete Questions & Solutions (Rated A+) 
CTD BUS 231 EXAM 2 || With Complete Questions & Solutions (Rated A+) 
 
What is acquisitions and mergers? - ANSWER - Purchasing another company or brand to increase market share or competitive advantage 
 
What is offshore production? - ANSWER - Can occur through contracting with foreign producers or by establishing own sew-only factory in a foreign country 
 
What is a tariff? - ANSWER - Tax on imported goods 
 
What is quota...
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MIS 304 Exam 2 | 147 questions with complete solution graded A+
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Types of e-commerce - about internet exchange. Business models: categorized based on who is the 
"consumer" (buyer) and who is the "provider" (seller). 
B2B, B2C, C2C, G2C(gov), G2B, G2G 
brick-and-mortar - Space restrictions "Limit of how much space you can take up without increasing 
cost" 
Have limited shelf space in store.... 
Trust- Can talk to an associate about a product... 
Time- Can get the product Immediately 
click and mortar - Internet isn't restricted to a specific location, ...
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MKTG 3340 Exam 2 Questions and Answers 100% Correct
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MKTG 3340 Exam 2 Questions and Answers 100% Correct MKTG 3340 Exam 2 Questions and Answers 100% Correct MKTG 3340 Exam 2 Questions and Answers 100% Correct MKTG 3340 Exam 2 Questions and Answers 100% Correct 
Market Segmentation - ANSWER-aggregate consumers into groups (segments) that have similar needs and will react similarly to a marketing action 
 
Segmentation Strategies - ANSWER-- 1 product w/ multiple target segments (Johnson shampoo for dogs or babies, tums for calcium or antacid) 
- mu...
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SCMN 2150 Test 2 Questions and Answers with Verified Solutions
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SCMN 2150 Test 2 Questions and 
Answers with Verified Solutions 
 
What is procurement? The purchase of merchandise or services at the optimum possible total 
cost in the correct amount and quality. 
 
How does procurement differ from strategic sourcing and supply management? Procurement 
is buying the merchandise or services while SS tries to improve the buying process and SM is 
setting up in order to attain what it needs. 
 
What is strategic sourcing? The process of analyzing an organization...
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MGSC 395 Practice Exam 1 Questions and Answers 2024
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A credit card-processing firm would be likely to list the following competitive priorities for its external customers: 
 
A. 
Concurrent engineering 
B. 
Mass customization 
C. 
Consistent quality 
D. 
Postponement - c 
 
Which of the following events from the twentieth century defines the history of operations and supply chain management? 
 
A. 
The invention of the assembly line for the Model T car by Henry Ford. 
B. 
Alfred Sloan's introduction of strategic planning for achieving product pro...
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mis 304 exam 2| 141 Questions and Answers(A+ Solution guide)
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what is e-commerce - exchange of goods, services, and money among firms, between firms and 
customers, and between customers, supported by communication technologies and the internet 
Types of private sector exchanges - B2B 
B2C 
C2C 
C2B 
(C = customers B= business) 
E-Government exchanges - G2C 
G2B 
G2G 
(G=govt, B=Business, C=citizen) 
types of business models - brick and mortar 
click and mortar 
click only 
brick and mortar - physical store where you buy goods in person 
click and mortar -...
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IDIS 343 Exam 1 Questions And Answers Already Passed
- Exam (elaborations) • 12 pages • 2024
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IDIS 343 Exam 1 Questions And Answers 
 
Already Passed 
 
what 3 things need to be right in supply chain management definition? quantities, locations, 
time 
 
primary logistics activities CS goals, inventory management, transportation, location 
 
% of GDP that is logistics costs 10.5-12 
 
why are customers more demanding of the supply chain? they want quick response & mass 
customization 
 
4 ways logistics adds value form, ownership, time, place 
 
2 largest logistics costs transportation &...
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IDIS 343 Exam #1 Correctly Answered Questions| UpToDate | Already Graded A+
- Exam (elaborations) • 14 pages • 2024
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Primary Key Act/Processes 
: setting customer service goals, transportation, inventory management, location 
Secondary Key Act/Processes 
: warehousing, materials handling, acquisition, protective packaging, product 
scheduling, order processing 
Customer Service Triangle 
: inventory, transportation, and location strategy 
customer desires in the supply chain 
: quick response & mass customization 
an integral part of company strategy 
: generate revenue & improve profit 
logistics is a key to...
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MKTG 3340 Exam 2 Question and answers already passed 2024
- Exam (elaborations) • 25 pages • 2024
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MKTG 3340 Exam 2 Question and answers already passed 2024 Market Segmentation - correct answer aggregate consumers into groups (segments) that have similar needs and will react similarly to a marketing action 
 
Segmentation Strategies - correct answer - 1 product w/ multiple target segments (Johnson shampoo for dogs or babies, tums for calcium or antacid) 
- multiple products/ multiple segments (utility mini van vs. excitement sports car) 
- mass customization (dell built to order laptop) 
 
...
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